Data breaches are among the most common and costly security failures in
any organization. The U.S. is home to the second most costly data breaches, and
average per capita cost amounted to $188 in 2012. This record itself signifies
the increased demand for data security solutions in the U.S. Looking at the
increased demand of data security, the U.S. government had passed certain data
confidentiality laws, which make data security compulsory to prevent such
thefts in future. For example, HIPAA provides federal protection for individual
identifiable health information. This law was amended last year, with Business
Associates (BA) vendors, contractors, or consultants also falling under HIPAA.
This amendment has created a new tailwind opportunity for major security
solution providers in the encryption business like Zix Corporation (ZIXI) and
Proofpoint (PFPT). Zix Corporation is the market leader in email encryption
services, and bagged several healthcare contracts last year. This resulted in
the company deriving 50% of total revenue from this sector for the first nine
months of fiscal-year 2013. Proofpoint, a major competitor of Zix Corporation,
also benefited from HIPAA data compliance regulations. The company provides
“Healthcare Privacy Solutions” to companies for maintaining the privacy and
security of health information of patients. More than 10% of U.S. hospitals are
covered by Proofpoint, and three of the top six healthcare systems use
Proofpoint, which signifies the company’s strong presence in healthcare.
Both these players are well established in the market, while another
emerging player, Ecrypt Technologies (ECRY), is a security solutions company
looking forward to monetize HIPAA opportunity. The company is focused on
commercializing its enterprise-level information security solution, Ecrypt One,
which will use a subscription-based revenue model.
Why “Ecrypt One” will be a game changer for Ecrypt
Ecrypt is developing a military strength email and encryption system that
effectively safeguards the exchange, storage, and audits integrity of email and
attachments. Branded as Ecrypt One, this software is an email server designed
to protect email and attachments in transit and at rest. This technique was
designed to assist organizations and governments to meet and maintain
compliance with information security regulations such as HIPAA.
Ecrypt filed for patent in April last year, and it is finalizing its product
sandbox, which is a precursor to commercializing. A sandbox is a testing
environment that allows interested parties to test this technology without the
costs and effort of installing it in their infrastructure. This testing
environment will increase awareness of the product before it is finalized.
Initial testing results have been positive, and the company will look to
simulate these positive results in other remaining tests of the software as
well.
Another important advantage of this software is that unlike conventional
information security solutions Ecrypt One mitigates the risk of human error.
About 74% of data breaches are by human error, thus eliminating human
vulnerabilities will reduce the risk of potential data theft. After
discontinuation of sales of Ecrypt’s One on One and Ecrypt Me last year, the
company is solely focusing on commercialization of Ecrypt One. Once this
software is commercialized, it will be a game changer for the company’s
beleaguered financial situation, and will provide the necessary push towards
higher revenue.
Ecrypt’s holistic approach
Other than HIPAA compliance, Ecrypt One will also target other regulatory
compliances under the Federal Information Security Management Act (FISMA) and
Gramm-Leach-Bliley Act (GLBA). These compliances will help Ecrypt in targeting
government and military, as well as financial services organizations.
Furthermore, Ecrypt One will also address issues in legal services and law
enforcement. Ecrypt One provides holistic exposure in targeting the overall
market demand for security solution. The company is aiming for strategic
alliances with data centers, service providers, and software vendors. These
parties will play an important role in establishing Ecrypt One in these target
markets.
For more information on how Ecrypt Technologies is changing the world of
data security, please visit: www.ecryptinc.com
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