Thursday, February 20, 2014

AirWare Labs Corp. (AIRW) Names New Additions to Executive Management Team

AirWare Labs Corp. announced the following new additions to its executive management team:

Dr. Lorrie Henderson, Ph.D., MBA has been appointed to the position of Chief Operating Officer. Dr. Henderson will begin work to further the business strategy and increase overall brand awareness, shareholder value and profitability. Dr. Henderson brings with him over 25 years of key leadership experience in the Healthcare and Behavioral Health arena. He holds a bachelor’s degree from Florida Atlantic University, a master’s degree from Florida International University, a Ph.D. from Barry University in Florida and an MBA, summa cum laude, from Jones International University.

Chase Herschman has been named AirWare Lab’s Director of Marketing. Herschman will oversee brand building responsibilities and consumer awareness of the AIR® line of products. Herschman first joined AirWare Labs in 2013 after seeking to market his own inventive creation, a nasal filter product. He earned a degree in Sports Marketing and Management in 2008 from Indiana University.

Michael L. Doll, the Director of Quality, has been developing successful products and business opportunities for over 30 years. Doll contributed to development efforts with the initial vision, definition and refinement of AirWare Labs nasal dilator and has been a key part of the organization since 2004. He holds a BS in Mechanical Engineering from the University of Colorado in 1985.

Andy Shore, AirWare Lab’s Director of Social Media, brings with him an extensive background in copywriting and social networking. Shore is set to focus on delivering quality content to AirWare Labs’ current social media platforms in order to increase engagement and overall awareness of the AIR® brand and product line. He graduated from Indiana University with a degree in Journalism.

“Our new management team demonstrates AirWare Labs’ commitment to being an industry-leading organization,” commented Jeffrey Rassás, President and CEO of AirWare Labs. “With these key additions we are poised to build on the momentum we’ve created over the past year.”

Most recently, AirWare Labs announced a licensing agreement with Breathe Active, LLC that includes a $2 million national television media campaign. In addition, AIR™ ALLERGY was selected last month as a 2014 Visionary Award Finalist for the VISION® Consumer Products Conference in Dallas. In 2013 AirWare Labs announced a national rollout into 7,500 of Walgreen’s stores.

To learn more, please visit http://airwarelabscorp.com

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