Wednesday, February 19, 2014

Nexus Enterprise Solutions, Inc. (NXES) Poised to Fill Data Quality Gap

Nexus Enterprise Solutions is a technology company that develops solutions for business-to-business data management with a focus on the lead generation marketplace. The company’s rise as a player in the qualified lead niche for the nation’s largest insurance companies has been driven by its NexChange Marketplace, an enterprise-level platform for managing the supply chain between lead sources and their buyers in the rapidly consolidating lead generation industry.

Building upon a reputation for delivering high quality leads for the Auto Insurance sector, Nexus is expanding into new verticals with a move into Life Insurance already in progress. With its primary build-out expenditures made, Nexus is positioned to leverage its lower fixed infrastructure costs and current revenue growth to duplicate its services in a succession of additional verticals such as health insurance, home renters insurance, payday loans, and educational institutions.

In a shareholder letter delivered in January of this year from CEO James Bayardelle, it was highlighted that the company had undergone solid third quarter growth representing a sales increase of 34% from the second quarter. Mr. Bayardelle also noted that the company’s Q3 2013 sales were a gain of 472% from its Q3 2012 revenues. He said that the growth was strongly attributable to Nexus Enterprise Solutions’ programming group, its NexChange Marketplace platform, and the ongoing efforts of its programmers modifying and refining the platform for greater client value.

Stating that “[d]ata quality across the industry had dropped as unqualified lead providers sold marginal and even fraudulent data and there were few mechanisms in place to validate this information for the lead buyers,” Mr. Bayardelle then touched upon Nexus Enterprise Solutions’ rapid rise as a primary provider of quality leads due to there being a growing industry-wide demand for “intermediaries that are needed to police and verify the exchange of data between lead sellers and buyers.”

Deploying The NexChange Marketplace platform enabled the company to fill this gap and favorably position itself in the “largest sector actively purchasing generated lead data, auto insurance.” Mr. Bayardelle also noted that Nexus Enterprise Solutions is continuing to build up its portfolio of national auto insurance carriers which enhances market strength.

For more information about the company visit www.nexusenterprisesolutions.com

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