With FRAME from Agora Holdings (AGHI), SMEs can win Fans and Influence Followers on Social Media

Agora Holdings (OTC: AGHI) is combining old concepts and new tools with FRAME, its social media management platform. This is not surprising, judging from the company’s name. The agora in ancient Greece was an assembly of people conducting political business. The term later came to describe the location where such assemblies took place, more often than not the marketplace. There’s more to the appellation than geography, however. The root meaning of agora is ‘to gather together’, which is exactly what FRAME does. FRAME gathers together all of your social media accounts on one dashboard. Through FRAME, businesses can speak to the people.

The modern marketplace is democratic. We vote with our purchases, and every one of us can participate. No one is excluded. In addition, we do participate, and to a greater extent than in political elections, since, at the very least, necessities must be procured. The evolution of this democratic process in the Western world began, it is thought, in ancient Greece. Direct participation by citizens was easier and more manageable in the Greek city-states, of course, with their populations numbering in the tens of thousands. However, as cities grew larger, practicing that form of direct democracy grew increasingly difficult. Today, in our cities with their millions, public assembly would be a logistics nightmare to begin with, and a crowd of a million or more could, probably, never be an effective decision-making body. But information technology has changed the social fabric. Now practically everyone has access to ‘the system’. Now everyone, including small and medium-sized enterprises (SMEs), can make their voices heard.

‘101 Ways Local Businesses Can Leverage Social Media’ (http://nnw.fm/MP3ii) offers some useful ideas of how to do this. Appearing at the top of the list, understandably, is advice to maintain a blog. In the second spot is the admonition to add social sharing tools to the blog. Often overlooked, this is a great idea. A click or two from an enthusiastic fan or customer can increase readership by the hundreds. The third piece of advice is to ‘focus on viral content creation’. Content, as the saying goes, is king. The fourth suggestion is a reminder to update regularly, and the first quintet of ‘101 Ways’ is completed with ‘publicize your social network profiles everywhere’.

Agora Holdings’ Geegle Media subsidiary continues to advance its FRAME platform, which enables companies to use a centralized dashboard to conveniently distribute brand-relevant messages to all of the organization’s social media networks. This unique publishing capability, among other features, makes the platform ideal for businesses, public relations firms, and investor relations agencies looking for effective ways to engage customers, track and measure social media campaign performance, and execute the strategic distribution of branded content. Geegle Media developers are currently addressing minor issues discovered in FRAME’s pre-release to a subset of the public.

Agora Holdings, Inc., together with its subsidiary Geegle Media and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, TV, studio entertainment, consumer products and interactive media.

For more information, visit www.agoraholdingsinc.com

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