With advancements in technology hitting each sector of the
world, the real estate industry is not far behind. Almost every industry has
been subject to some form of digitization, allowing these industries to grow
and reach new audiences. This virtual world has enabled real estate companies
to reach not only new audiences, but audiences further afield. From the comfort
of a computer or a mobile device, people can choose their next homes, no matter
where they are.
The real estate industry did not just lean toward a more
digital approach because it would sell to more people. This phenomenon has
enabled people to gain more information and imagery concerning residential and
commercial properties. Thanks to the digital revolution, consumers have more
knowledge, context, content and understanding of what they are purchasing. eXp
World Holdings, Inc. (OTCQB: EXPI) offers just this with its marketing and
cloud technology.
EXPI realized that, despite the evolution of technology,
consumers still need real estate agents. They need agents to help them navigate
through an emotional process. These services allow agents to give more
information, offer perspective and market expertise, and to communicate with
sellers on their behalf. As a result, eXp World Holdings created a real estate
brokerage with the right people in mind, but without the brick and mortar
expenses.
The company uses the Unity3D virtual reality platform to not
only help consumers make decisions on their property choices, but also to
train, educate, and help their agents build their own businesses. With this,
EXPI has been able to grow an internationally renowned brokerage, owned by the
agents themselves. Most recently, EXPI was compared to Pokemon Go, the wildly
popular location-based reality mobile game that has developed a compelling
merger of game and technology. The key difference between the two is that eXp
World Holdings uses its unique technological platforms for business in order to
help consumers buy and/or sell their homes.
For more information, visit the company’s website at
http://investors.exprealty.com
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