eXp World Holdings (EXPI) Evolving with its Clientele

In the past, companies worldwide focused on traditional functional benefits, price competition, and features. Businesses sometimes lost their focus, aiming to be the best for themselves instead of their clients. Of course, these two go hand-in-hand in the sense that companies cannot succeed without the support and loyalty of their customers. However, in the past 20 years, technology has changed the relationship between companies and their customers, a change clearly seen in the nation’s real estate industry.

The real estate brokerage world has taken a shift toward the client. This shift has been branded “client centric”. An article entitled ‘The Evolving Brokerage Model’ on REALTORMag sums up this new model perfectly. It states, “These days, the most successful brands center on experiential benefits, relationships, and relevance to consumers.” Since the housing boom, a younger generation of homeowners have come to the surface, a generation not interested in whether or not a real estate broker is number one in the state or country. They want to know they are being treated with respect and getting the most honest, trustworthy services.

Sherry Chris, president and CEO of Better Homes & Gardens Real Estate LLC, described this new type of homeowner as “searching for someone who will look out for their best interests, not efficiently move them through the sales funnel.” eXp World Holdings (OTCQB: EXPI) has evolved alongside its clientele by doing just this. EXPI understands that buying a home can be an emotional time for a person. The company knows that its clients depend on it to navigate the process, give insight into properties, offer a comparative perspective, negotiate, and advocate on their behalf.

EXPI has also evolved its relationship with its agents and brokers to offer the best and most revolutionary working environment it can. The Long-Term View section of the EXPI site reads: “The greatest asset of any real estate brokerage is the group of agents and brokers who are a part of it. In our view, those agents and brokers should be owners and at eXp Realty, they are”.

Aside from paying special attention to it consumers, agents and brokers, EXPI has taken a step toward the future with a cloud-based environment where, according to the company, “agents and brokers build their own businesses. They work, attend classes, strategize, collaborate, innovate, enjoy water-cooler chats, build teams, build unity and share experiences across geographic borders inside of our Cloud Office Environment.”

For more information, visit the company’s website at http://investors.exprealty.com

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