Geolocation provides location data that allows social media
platforms to connect users with others in their area. It also tells them about
events and matches them to online activities that could be of interest.
Geolocation first became popular back in 2008. Although many smartphone users
have never used a geolocation application, many companies today are integrating
geolocation into their social media applications and online platforms.
There are many reasons for marketers to use geolocation in
their strategies. It represents data that enables companies to effectively
target customers according to location, interests, and need. The Marketing Tech
Blog describes geolocation as “the ultimate tool for nailing time and place:
allowing businesses to promote their products and services in order to find the
right market placement, and for their customers to receive tailored treatment
based on their interests and needs.”
That said, although marketing has become not only instant,
but location-based, geolocation is not being used to its full potential. Many
consumers have privacy concerns about giving out their location. By sharing
their location, they are essentially trusting the brand or company that is
asking for their whereabouts. To make this work, marketers must use brand
authority. They must give the consumer a trustworthy reason to share their
location. To encourage users to give personal information, companies now
integrate geolocation into their social media. In order to build geolocation
into social media, one must remind consumers to check-in, encourage
cross-promotion with social networks, and use geographic information from
social media to encourage location-based participation.
Moxian, Inc. (OTCQB: MOXC) does just this. The social
marketing and promotion platform integrates social media, entertainment, and
business intelligence, helping merchants to accelerate and advertise through
campaigns and promotions. The company has two products: Moxian+ User and
Moxian+ Business. The Moxian+ User App has integrated geolocation, which allows
consumers to search for merchants close to them. This feature not only gives
users personalized information on events and promotions in their area, it also
connects them to nearby friends. The application features a media messenger
service, a gamification platform, a rewards platform, and a space for users to
spend their virtual currency.
For more information, visit the company’s website at
www.Moxian.com
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