Since its release on July 6, 2016, Pokémon GO, the
free-to-play location-based augmented reality mobile game from Niantic, has
taken the world by storm. Within days, the game became one of the most widely
used smart device apps in history, with far-reaching effects spanning into the
financial sector. Nintendo (OTC: NTDOY) saw its stock price nearly doubling
before closing at its highest level since 2010 last Friday, while Zagg, Inc.
(NASDAQ: ZAGG) benefitted from its recent acquisition of a smartphone battery
case manufacturer on its way to a 27 percent jump in stock price in just over a
week. One feature of Pokémon GO that’s played a key role in its commercial
success is its underlying Unity3D platform. This is the same technology used by
eXp World Holdings, Inc. (OTCQB: EXPI) to power its immersive 3D Campus for eXp
Realty and related ventures.
Unlike Pokémon GO, EXPI has successfully leveraged the
Unity3D virtual reality platform for business purposes. Through eXp Realty, the
company uses the technology to offer an immersive 3D environment to its brokers
and agents that takes the place of traditional infrastructure without
negatively impacting the training and interpersonal interaction that’s
necessary for real estate professionals to effectively operate in the industry.
In line with the development of this platform, EXPI recently announced entry
into an agreement with VirBELA, LLC, one of the leading developers leveraging
Unity3D to create immersive online worlds, through which it gained exclusive
rights to the VirBELA platform within the real estate industry, as well as an
option for exclusive rights covering a number of vertical industries such as
mortgage origination, mortgage lending, title and escrow and title insurance.
“When we discovered immersive worlds to use in business we
knew we had something and since then we have run the real estate brokerage
almost entirely via a virtual world platform,” Glenn Sanford, chief executive
officer of EXPI, stated in this morning’s news release. “Our staff, management,
agents and brokers have fully embraced avatars for work, attend classes,
strategize, collaborate, innovate, enjoy water-cooler chats, build teams, and
share experiences. The close-knit community that we’ve been able to build over
the years on our campus has distinguished us from ‘virtual’ brokerage models.”
Despite its similarities to Pokémon GO, EXPI’s Agent-Owned
Cloud Brokerage™ is a major force in the real estate industry. Since 2013, when
the company committed to making its agents and brokers the owners of its
publicly-traded stock, eXp Realty has expanded its agent base to include more
than 1,400 agents across 43 states; Alberta, Canada; and the District of
Columbia. Though consumers may never see EXPI’s innovative cloud campus, the
company’s agents visit on a daily basis to remain up-to-day on the best ways to
optimize the level of service they can offer to clients.
“We’re different from Pokémon GO in that we use our
Unity-powered platform for business, working on behalf of consumers engaged in
what is often the most significant transaction of their lifetimes — the
purchase and/or sale of a home,” added Jason Gesing, CEO of eXp Realty.
“However, the power of augmented and virtual reality platforms like Unity will
allow us to continue to build a culture of service, of entrepreneurship and of
a shared sense of ownership, allowing our agents to develop meaningful personal
and professional relationships with their colleagues from across North
America.”
For more information, visit the company’s website at http://investors.exprealty.com
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