Brits who wanted the U.K. to remain in the E.U. are
scratching their heads now. How could so many of their compatriots be persuaded
to vote leave? Naturally, those in the leave camp are equally perplexed at the
actions of the ‘remainers’. Well, psychology offers one answer: social
influence. Social influence, according to the Oxford Dictionary of Psychology,
is ‘any process whereby a person’s attitudes, opinions, beliefs, or behavior
are altered or controlled by others’. Now, to harness and focus this powerful
force, Agora Holdings (OTC: AGHI) offers FRAME. FRAME is the lens through which
small and medium-sized enterprises (SMEs) can see and be seen by their
customers and target markets, and, like any lens, FRAME has the power to
magnify.
There is no doubt that our purchasing decisions are shaped
by traditional media, by social media and by our peers. Equally influential on
our purchasing decisions are the opinions of our heroes. That’s the reason that
brand spoke-persons and celebrity endorsements are so widely employed in
advertising campaigns. Social influence occurs at different levels. At the most
personal level, there is the influence of our peers, which was limited to just
a small circle of friends and family with whom we interacted physically. Now, because
of the internet, ‘peer pressure’ is greatly more extensive. At the most public
level is the influence exerted by the traditional media channels of print,
radio and television. This is all changing with the advent of social media,
which combines elements of the personal and the public.
Through social media platforms, which offer a confluence of
the traditional channels of mass media and personal interaction, a rich menu of
possibilities arise. Customers can all be brand spoke persons. Working in conjunction
with celebrity endorsements, customers’ tweets and posts can make or break a
brand. Now, customers can respond and talk directly to a movie star, politician
or other public figure through a post or tweet, find out what their opinion on
a subject is, and see if their likes and dislikes gel with their own. And our
peers no longer have to be those we have met physically. They could be living
thousands of miles away from us. We meet them in chat rooms, in forums and on
social media platforms. As a result, marketing messages are easier and less
costly. A tweet doesn’t require the formal and technical apparatus of a
traditional promotional event.
The power of social influence is not to be underestimated.
The website internships.com saw their public profile boosted immeasurably in
2011 after Charlie Sheen tweeted he was looking for an intern. The tweet
received 95,333 clicks in the first hour. The reach of the tweet was
astoundingly extensive with applications, which eventually totaled 82,148,
coming in from 181 countries.
In addition, clever marketers like Procter & Gamble
(NYSE: PG) have been exploiting social influence even before social media
platforms became quite so ubiquitous. Over the close to 200 years P&G has
given us Gillette, Tide, Vicks and a hundred other products, the company has
learned a thing or two about how consumers behave. In 2001, it launched a
marketing division to explore the potential of ‘word of mouth’ marketing, which
was the turn of the century moniker for social influence marketing. Tremor, as
it was called, targeted teens with the objective of determining to what extent
gossip influenced purchasing decisions.
Tremor discovered how trends developed and categorized the
hundreds of thousands of teens who joined their network into Trend Setters and
Trend Spreaders. Trend Setters are those who like to differentiate themselves
from others. Typically, when too many others copy their style, they will
abandon it and seek further means of differentiation. Trend Spreaders, on the
other hand, adopt a style to signal their inclusion. All too often, it signals
quite the opposite. Nevertheless, for marketers, these are the most valuable.
FRAME from Agora Holdings offers a platform to take the
marketing efforts of SMEs to a much higher level. The platform was enhanced
earlier this year and is particularly optimized for public relations (PR) and
investor relations (IR) agencies. FRAME’s unique technology allows companies to
use a single dashboard to publish brand-relevant messages to all of an organization’s
corporate social media accounts. This enables the company to build campaigns in
a faster, more efficient, and easier way. FRAME also features several advanced
functions such as engagement and customer care tools, measurement of campaign
success via social media performance and comprehensive reporting, which
provides insight into how many times content is reposted by monitoring social
media mentions and brand-related conversations.
For more information, visit www.agoraholdingsinc.com
About QualityStocks
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment