According to the Los Angeles Times, “faith based films are
growing… and executives are trying to tap into the market for belief-affirming
movies.” According to Chris Stone, founder of the Christian advocacy group
Faith Driven Consumer, 17% of Americans base their decisions on their religion.
In addition to this, Paul Dergarabedian, a box-office analyst at ComScore,
said: “it’s hard to ignore movies that are this successful on a regular basis.
I feel like this genre is really coming into its own.” This said, religious
movies and entertainment are still a new trend, and industry professionals are
investigating the best ways to pursue this type of audience.
Momentous Entertainment Group (OTC: MMEG) is an
entertainment and direct response marketing company that creates, produces, and
distributes faith-based content for its audience. MMEG works through a
diversity of channels with a range of partners. Currently, it offers feature
films, television programs, and music projects. The company is developing a
portfolio of entertainment that is based around religious beliefs.
But on a wider spectrum, what is being done to pursue
religious movie-goers and music-listeners? According to an article entitled
‘New Study: Family-Friendly, Faith-Based And Patriotic Films Are Dominating The
Box Office’ by Hollie McKay of Fox News, the Annual Movieguide Report to the
Entertainment Industry noted that faith-driven films in the top-25 category
average $87.07 million at the box office, which equates to approximately $65
million more than those with a non-Christian worldview. In fact, only four
R-rated films made the top-25. Movies with the least inappropriate language
earned the most, and films without any sexual content earned more than those
with significant nudity.
Film industry professionals are still trying to work out the
best way to target religious moviegoers. Unlike the blockbuster movies,
faith-based films do not feature Oscar-winning actors, and they do not have the
same amount of funding as other movies. Momentous Entertainment Group is
shifting this trend. The company is constantly looking for fresh and inspiring
music and film presentations. MMEG is fully committed to releasing the most
inspiring Christian content possible, and its range of faith-based reality TV
shows and music albums continues to grow.
For more information, visit www.momentousent.com
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