In the United States, 2012 was the year of entrepreneurship.
According to GEM’s 2012 United States Report, Total Entrepreneurial Activity
(TEA) reached its highest since 1999. The study found that more than 59% of
businesses have become home-based. GEM’s findings show that some of the reasons
for the growth of home-based businesses include:
Lower startup costs
No demographic limitations (age group, ethnicity etc.)
Easier to outsource volunteers, family members and part time
employees
Although many businesses redesigned or started their
companies from the comforts of their homes, others opted to simply work
remotely. Laguna Blends, Inc. (OTC: LAGBF), a network marketing company focused
on the nutritional benefits of hemp-based products, allows its affiliates to
build their own home-based businesses. The company operates from a fully
virtual 3D technology platform, enabling affiliates to train, recruit, and
drive sales from their own computers. LAGBF believes that interactive customer
service, consistent corporate communication, and training provided by Laguna
Blends’ corporate executives allow the affiliates to be more successful
marketers.
Although some companies worry about the levels of
productivity, there are a number of benefits arising from this new way of
working. For example, companies are cutting costs, including the cost of brick
and mortar facilities and unnecessary staffing. The New York Times reported
(http://dtn.fm/9OEEu): “Federal employees in Washington who worked from home
during four official snow days saved the government an estimated $32 million,
according to Kate Lister, president of Global Workplace Analytics, and its
research arm Telework Research Network.”
Similarly, Forbes reported (http://dtn.fm/C02Jp) that
“half-time home-based work accounts for savings of more than $10,000 per
employee per year, according to Telework—the result of increased productivity,
reduced facility costs, lowered absenteeism, and reduced turnover. Employees
save somewhere between $1,600 to $6,800 and 15 days of time once used driving
to work or taking public transportation.”
This said, saving money is not the only objective of
introducing remote working to businesses. Forbes also reported that “47% of
people who have the option to telework are ‘very satisfied’ with their jobs,
compared to 27% of those who are office-bound, according to Telework. Over
two-thirds of employers report increased productivity among their teleworkers.
Contributing factors include fewer interruptions from colleagues, more
effective time management, feelings of empowerment, flexible hours and, of
course, even longer hours. The home office never closes.”
Laguna Blends has not only entered into an evolving way of
running its business, it is also enabling its affiliates to benefit and thrive
from these opportunities. In addition to the fact that affiliates can work from
home, the company has put together a number of incentives and competitions to
drive affiliates to perform and keep them motivated.
For more information, visit www.lagunablends.com
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