The online travel industry has taken a more digital turn
over the past four to five years. Many travel e-commerce websites allow users
to book flights, hotels, rental cars, and more. These sites are normally
booking or review sites. In 2014, online travel sales worldwide generated $533
billion, with this number expected to grow to $762 billion by 2019, according to
Statista. Between 2008 and 2015, the number of people who booked online grew by
19.2 percent. The growth in the online travel industry has not just been
limited to bookings, though. Travelers who admitted to using review sites to
book their trips also grew by 10 percent between 2014 and 2015.
The online travel industry has seen particular growth on
mobile devices. By the end of this year, it is expected that 51.8 percent of
online holiday bookings will be made via a mobile device of some sort. People
do not mind using a smaller screen to book a holiday, as businesses are
optimizing their sites to suit mobile phones and tablets. Oscar Orozco, an
e-marketing analyst, said, “Hotels, airlines, and online travel sites are
better optimizing their websites for mobile bookings. As a result, people are
finding a simpler and easier path to purchase and booking their trips right on
their devices. This bodes well for the industry as a whole.” With this growth,
the use of desktops and laptops has dropped, and the growth of mobile device
usage for online bookings is expected to eat into this further for the
foreseeable future, according to eMarketer.
Monaker Group, Inc. (OTCQB: MKGI) encompasses all of the
above in its business. The company is a technology-driven travel company made
up of multiple brands. MKGI runs through its flagship, NextTrip.com. NextTrip
offers its customers the opportunity to book every single aspect of their
holiday on the Internet. From apartments and activities to flights and rental
cars, NextTrip is a comprehensive booking platform that offers an all-inclusive
service. With this platform, Monaker Group provides a personalized shopping
experience that targets one of the most popular marketing trends of 2015 and
2016.
In the Growth Opportunity and Trends section of the Form-10K
for Monaker Group, published in late June of this year, it says: “Our
achievement of these objectives will further depend on our ability to
successfully enable more online bookable listings”. This is made possible
thanks to its numerous brands and platforms. In addition to this, the company
has adapted its sites for use by mobile users and has continued to offer its
customers a personalized way of shopping.
For more information, visit www.monakergroup.com
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