The nutraceutical
industry is expected to reach $75.3 billion in 2017 and grow at a CAGR of
nearly 6% between 2013-2017, according to Research and Markets. Dietary
supplements are the dominate driver of the industry, gobbling up 37% of market
share, followed by functional food and functional beverage segments. Increasing
consumer awareness and pursuit of a balanced diet and proper health not only
fuels demand for nutraceutical products, but also serves as a catalyst for new
product developments.
Since its founding
in 1995, Nutranomics’ focus has centered on the research and development of
plant-based nutritional dietary supplements, skin and body care products, and
transdermal patches. The company rolled out its first product line in 1997, and
in addition to continual progression of its own formulas, also private labels
and provides custom manufacturing for several supplement companies in national
and international markets.
Nutranomics CEO and
founder Dr. Tracy K. Gibbs and his experienced management team are preparing to
kick-off a marketing plan to increase brand visibility and capture its share of
the burgeoning nutraceutical market.
Over the past 18
years, Nutranomics has built an industry reputation of offering superior food
and plant-based products blended from the highest quality sources. To ensure
this caliber of product, the company employs its own Quality Team that chooses
and approves the raw materials and suppliers used in the manufacture of its
products. Each batch of materials undergoes a stringent testing process to
verify purity, potency and quality. All of the company’s facilities are cGMP
compliant in FDA-approved.
Because Nutranomics
sells internationally, the company’s products must also meet the higher quality
of standards of other countries, such as Japan, where the company achieved
triple-digit sales growth in the first quarter of 2014, compared to the prior
quarter.
Using its increasing
brand awareness and first-quarter performance as momentum, Nutranomics and its
new sales team are trained and gearing up to execute the company’s 2014 global
expansion goals.
For more information
visit www.nutranomics.com
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