Neuromama is the
parent company of numerous business units scheduled to launch in a
complementary and simultaneous timeframe later this year. These units cover as
an online search engine to traditional brick-and-mortar retail stores using
Neuromama’s line-up of branded products.
Currently, the
company’s plan is to generate revenue through advertising sales for
www.neuromama.com, a search engine that leverages artificial intelligence to
deliver search results of precise relevance to cross-sell with the Neuromama
platform. With operations in Rosarito, Mexico, Neuromama will use cable and
traditional TV networks in Mexico and Latin America to advertise its search
engine.
In the first half of
2013, revenue from advertising jumped 18% to $20.1 billion compared to the same
six months of 2012.
According to IAB’s
Internet Advertising Revenue Report conducted by PricewaterhouseCoopers,
revenue from online advertising increased 18% to $20.1 billion in the first
half of 2013 compared to the same six months of 2012. Consumer trends toward
smartphones and tablets have driven an impressive increase of mobile ad
revenue, which sky-rocketed 145% to $3 billion in the previous year.
Forbes has projected
that online advertising will outdistance TV advertising by 2016 with more than
$76 billion in worldwide advertising sales. Though Neuromama will face big-name
competitors such as Google and Bing, the company points to a 2013 study
published by the Harvard Journal of Law & Technology which illustrates that
while market power is traditionally equated with sales, in the case of search
engines a competitive edge has more to do with capacity and quality.
Neuromama’s strategy
is to offer a suite of offerings with unique differentiators in the competitive
space by fine-tuning its search engine product to deliver highly relevant
search results while integrating this product with the broader NeuroPlatform.
This platform includes e-commerce, entertainment, retail, and wholesale
offerings.
For more information
on the company, visit www.NeuroMama.com
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