Russia-based
Neuromama is the parent company of several business units slated to launch in a
complementary and synergistic orchestration later this year. These business
units span an online search engine to brick-and-mortar retail stores featuring
Neuromama’s own branded products.
The company’s
near-term plan is to generate revenues through advertising sales for
www.Neuromama.com, a search engine utilizing artificial intelligence (neural
technology) to deliver highly relevant search results, which will cross-sell
with the Neuromama platform. With operational headquarters in Rosarito, Mexico,
Neuromama will advertise the search engine and platform through cable and
traditional TV networks in Mexico and Latin America.
Revenue from online
advertising increased 18% to $20.1 billion in the first half of 2013 compared
to the same six months of 2012, according to IAB’s Internet Advertising Revenue
Report conducted by PricewaterhouseCoopers. Consumer trends toward smartphones
and tablets have driven an impressive acceleration of mobile ad revenue, which
soared 145% to $3 billion in the previous year.
Furthermore, Forbes
projects that online advertising will outpace TV advertising by 2016 with more
than $76 billion in worldwide advertising sales. Though Neuromama will toe-up
to big-name competitors such as Google and Bing, the company points to a 2013
study published by the Harvard Journal of Law & Technology which
illustrates that while market power is traditionally equated with sales, in the
case of search engines a competitive edge has more to do with capacity and
quality.
Neuromama’s strategy
is to offer a suite of offerings unparalleled in the competitive space by
fine-tuning its search engine product to deliver superior search results and
integrating this product with the broader NeuroPlatform, which includes
e-commerce, entertainment, retail, and wholesale offerings.
For more
information, visit www.NeuroMama.com investors page.
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