Emerging growth technology firm specializing in state-of-the-art interactive music products, Beamz Interactive, announced earlier today their partnership with Inferno Records to promote and distribute Beamz Interactive songs and videos from its music content library.
This collaboration will help lead Beamz Interactive into the world of lifestyle marketing, following brands like Mountain Dew, Scion, and Red Bull by directly forming a label with Inferno Records. The partnership with Inferno is set to help promote all of Beamz Interactive’s music content, which not only includes a wide range of original music content but also the company’s latest and exclusive song “Laser Light Show” by the well known and Billboard Top 100 artist Flo Rida. In addition, Beamz relationship with Inferno Records resulted in the exclusive debut of “Laser Light Show” on VEVO, the leading destination for great music video content. Both the single and music video can currently be downloaded on iTunes.
“We are thrilled to be working with Inferno Records to enhance our promotion and distribution of original music content, including our recent exposure on VEVO and iTunes,” commented Charlie Mollo, CEO of Beamz Interactive. “Utilizing Inferno’s established management team and music industry expertise, Beamz Interactive looks forward to establishing a new marketing campaign around our growing portfolio of original and exclusive content as we launch a series of strategic growth initiatives in 2014.”
Inferno Records was founded by artist and producer Killian Wells and aims to change the way music is delivered to the masses through its evolution of the outdated record label business model. Its music has been used by a number of brands, some of which include Hollister, Claire’s, and US Airways in-flight entertainment. Additionally, its artists have appeared internationally on major outlets such as MTV and HBO.
“Beamz Interactive has a great portfolio and we look forward to working with Charlie and the rest of the management team,” stated founder Killian Wells. “With over 75 original songs, including ‘Laser Light Show’ by Flo Rida, we are preparing to position Beamz as an up-and-coming purveyor of music content, while simultaneously creating new revenue opportunities and awareness initiatives for the company’s songs.”
To learn more, please visit www.beamzbyflo.com
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