Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, announced earlier today that a leading provider of both innovative and cost efficient writing supplies for offices, schools and homes has launched their new eCommerce web store on Bridgeline Digital’s iAPPS Commerce platform. Catering to office administrators, teachers and parents, the newly developed web store allows their corporate marketing team to manage and control digital engagement efforts alongside eCommerce strategies in a single, unified framework.
With nationwide eCommerce sales increasing and expected to reach an impressive $262 billion come the end of 2013, the company felt it was crucial to improve the effectiveness of their web store capabilities in order to capitalize on this ever-expanding arena. iAPPS Commerce ensures the writing supplies provider can easily manage initiatives critical to their eCommerce success in areas such as product details, inventory levels, customer relations and account information, shipment tracking, and real-time reporting.
By implementing the award-winning iAPPS platform, the customer is able to increase conversion rates with the user experience offered by iAPPS Commerce, publish and edit web content with iAPPS Content Manager, manage distribution lists and execute local marketing initiatives with iAPPS Marketier, as well as oversee the overall effectiveness of their web strategies through the iAPPS Analyzer.
In addition to the iAPPS’ integrated platform and innovative capabilities, the website development also included a user experience design and custom functionality through the integration of third-party resources such as ERP software and eCommerce customization tools such as MyBuys. Additionally, the Bridgeline developers created a rewards program that automatically offers options for incentives such as promos, coupons, discounts, or free shipping to customers based on purchasing behavior.
“Bridgeline is ecstatic to launch another outstanding eCommerce website that integrates our elite capabilities in Content Management, eMarketing and analytics,” commented Bridgeline’s Chief Executive Officer, Thomas Massie. “This launch is further validation of the iAPPS platform as a premiere solution for all types of companies looking to grow their eCommerce businesses.”
To learn more, please visit www.bridgelinedigital.com
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