Pazoo, a company focused on providing individuals with lifestyle-related tools delivered through direct response digital and TV, retail stores and online, reports that since August it has experienced a 100 percent increase in both the time spent on the company’s website as well as the number of pages viewed for each daily visitor.
In the past week, Pazoo reports that the average amount of time spent on the site by each daily visitor is approximately 6 minutes and between 4.5 to 5 page views, as compared to about 2.5 minutes and 2.5 page views in August. Furthermore, in the past week there were two days where the average daily duration spent on the site was 8.5 minutes.
When visitors spend more time and click through more pages on Pazoo.com, the company earns more from advertisers without spending more marketing dollars, thereby leading to an increase in revenue and potential profitability. Therefore, this recent, significant growth increases revenues allocated to cover the cost of marketing and advertising to attract visitors the company’s website.
The company attributes these increases are to recent coding and technology enhancements made to the website, as well as the improved content. Before launching the upcoming large-scale marketing and advertising campaign slated for mid-November, the company said it will make a few additional but minor adjustments.
“We are taking a little longer than originally expected to start our aggressive marketing campaign. However, when we do begin there will be no looking back,” Pazoo CEO David Cunic stated in the news release. “We have all seen the troubles a website can have if not properly prepared to handle massive increases in content and visitors. This will not be an issue for Pazoo and will allow us to grow the website and corresponding revenues at exponential rates.”
The company also notes that another advertising agency was also added in the past week.
For more information, visit www.pazoo.com
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