Leading developer of nutritional supplements, Inergetics announced that both Cardinal Health and Hy-Vee have agreed to add the new Martha Stewart Essentials line of supplements to their respective nutritional portfolios this fall.
“Cardinal Health, distributor to thousands of retail doors, is on board with this new venture,” commented CEO, Michael James. “Cardinal Health is a premier organization and we’re proud to partner with them as we move forward in building Martha Stewart Essentials distribution.”
Hy-Vee is the first food chain to bring in the line and in addition it will also mark the first time the Martha Stewart brand will adorn the shelves of food stores. Hy-Vee is set to feature the Martha Stewart Essentials displays in their nutritional section to solidify active brand visibility.
“Martha Stewart Essentials is generating real excitement in this burgeoning category and we’re proud of the fact that we have this American icon as part of our portfolio,” stated Marshall Post, EVP.
“Martha Stewart, author of her latest national best-selling book, Living the Good Long Life, understands healthy living. She lives and breathes it and knows today’s consumers have been waiting for her to enter this market for some time,” commented CMO, Jim Kras.
Martha Stewart Essentials is a line of supplements developed specifically to address women concerned with supporting their overall health, as well as support active lifestyles long into old age while keeping health care costs down. The line features six condition-specific, whole-food-based formulas, which include: Multivitamin, Hair, Skin & Nails, Graceful Aging, Digestive Health, Bone Support, and Menopause Support.
Inergetics plans to promptly support the line with National FSIs (free-standing insert), print and digital interactive efforts designed to accelerate consumer trial.
To learn more about Inergetics, visit www.inergetics.com
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