Today, Nexus Enterprise Solutions announced that Stan Rapp has joined its Board of Directors. Rapp, a marketing icon, has served as the CEO of global advertising agencies that now have combined revenues reaching over a billion dollars.
Rapp is the co-founder and CEO of Rapp Collins Worldwide (now known as RAPP), one of the world’s top global ad agencies, and he served as CEO of McCann Relationship Marketing (MRM), where he saw revenue increase 7-fold. Rapp also co-founded of UhireU.S., a non-profit organization that creates jobs and small business start-ups.
Rapp has authored several books on marketing, including the co-authorship of the international bestseller MaxiMarketing, which first predicted the turnaround to an individualized marketing paradigm. Ad Age magazine recognized Rapp as one of the 101 individuals who shaped advertising in the 20th century, and he is a member of the Direct Marketing Association Hall of Fame.
James Bayardelle, Nexus Enterprises’ CEO, remarked, “Stan is widely recognized as one of the country’s most influential marketing executives. He played a pioneering role in the turnaround from mass marketing to one-to-one marketing with the launch of the Rapp Collins ad agency. Most recently, Rapp founded Engauge, an agency that swiftly became one of the country’s most successful social media agencies, serving such clients as Coca Cola, UPS, Home Depot, Cisco, Nationwide and Wells Fargo. Rapp’s ability to anticipate the next advance in marketing and enable marketers to stay ahead of the curve will provide Nexus Enterprise Solutions with a unique strategic edge.”
Rapp added, “Nexus Enterprise Solutions is enjoying rapid growth thanks to its superior technology for generating high quality auto and life insurance leads. The Nexus team provides a new standard of reliability in meeting a critical need of the topflight carriers. I look forward to further expansion in the insurance industry as well as applying our proprietary NexChange Marketplace℠ platform to other business categories.”
For more information, visit www.nexusenterprisesolutions.com
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