Leading digital destination for nutritional products, eDiets.com, a well-known brand of As Seen On TV, announced earlier today that its new technology platform is to be powered by FoodCare Inc. Committed to helping people improve their health, eDiets will debut online weight management support tools, wellness applications and products directly supported by some of the top names in fitness, health, and weight management.
The eDiets platform, complete with website and mobile functionality, highlights the latest trends in nutrition offering a unique approach and perspective to overall wellness by pairing information with entertainment. eDiets members will also benefit from highly advanced and personalized Nutrition Insights™, founded on clinically based dietary guidelines with options for interactive engagement by the members’ own registered dietitian and trained healthcare team. Filled with great features, the platform allows users to share their progress and experiences through social media sites such as Pintrest, Facebook, and Twitter.
“This new platform completely redefines the eDiets brand and consumer experience, bringing new life to a category that has lost touch with the real needs of dieters today,” commented As Seen On TV CEO, Ronald C. Pruett. “Our recipe for success combines celebrity content, community, wellness products, and personalized nutrition insights – what will soon determine the minimum capabilities needed to compete in this industry.”
In recent news, eDiets recruited John McGran, who previously served as Editor-in-Chief for eDiets from 2000 to 2007, to the position of Chief Editor. McGran will drive engaging content and inspire community growth. “Health and wellness needs to be made fun, engaging and rewarding, and we’ve proven over the years we know how to do just that,” stated John McGran. “Partnering with FoodCare will enable us to offer consumers the most innovative program on the market.”
FoodCare, a healthcare technology startup based in the fields of nutrition-related enterprise software, APIs, personalization infrastructure, and consumer apps will provide the software infrastructure needed to implement the new eDiets platform. FoodCare’s innovative Nutrition Insight™ technology will empower all eDiets users to have the tools desired to create personalized dietary profiles based on personal preferences such as food intolerances or to address chronic diseases. In addition users will have the option to follow along with the dietary preferences listed by celebrities. Via the eDiets platform, users will also be able to translate traditional nutrition fact labels across a vast number of restaurant dishes, snacks, prepared meals, recipes, beverages, vitamins, and supplements.
Susan Burke March, a well-known registered dietitian, dieting specialist and respected weight management coach will serve as eDiets’ Chief Nutritionist, overseeing the development of the sites available diet plans. “The ability for eDiets members to invite their registered dietitians directly into the nutrition guidance process was a key value driver offered by FoodCare,” commented March. “The fact that registered dietitians can fine-tune nutrition guidance at the individual human level, and then instantly re-analyze the entire database and offer new nutrition insights, is a huge leap forward for the entire dietetics industry.”
“This release marks a new wave of wellness innovations coming to market,” stated CEO of FoodCare, Ken Marshall. “Our technology represents the future of nutrition education and wellness transformation, and we sense that first generation nutrition guidance solutions will quickly become obsolete as leaders like eDiets redefine the marketplace.”
For more information, pleases visit www.eDiets.com
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