The significant upgrades Intelimax has undertaken on its proprietary daily fantasy sports platform will enable the company to easily introduce a broader variety of fantasy sports leagues, new game options, contests, tournaments, and more. The new platform will also provide a robust backend to fuel marketing initiatives, member conversion, and system adoption.
Some key features and upgrades to the platform include modern and responsive Web design; improved usability, adaptability, and scalability; enhanced tracking systems to ensure quality analytics and marketing initiatives; top-tier affiliate software integration and content marketing platform; mobile-friendliness and app-readiness; enhanced flexibility in scoring and contest types; support of non-team sports like golf and MMA; localization with the capability off easily adding different languages to support membership growth and international expansion; and a built-in application program interface (API) to allow other Web sites to integrate into Intelimax’s platform for things like white label licensing relationships.
A recent interview with the Fantasy Sports Trade Association stated that more than 33.5 million people in the United States are now participating in some form of fantasy sport each year, making fantasy sports a multibillion-dollar annual industry. Fantasy sports have traditionally been centered on season-long contests; however, Intelimax has positioned itself as a publicly traded company that is focused on the rapidly expanding daily fantasy sports sector.
Intelimax’s DraftTeam.com offers hundreds of daily fantasy sports contests in the four major sports: NFL, MLB, NHL, and NBA; PGA golf will soon be added to the list. Intelimax generates revenue through management fees on each contest or tournament played on the site.
Kicking off its fall marketing campaign, Intelimax is hosting a $100,000 Tournament of Champions season-long contest on DraftTeam.com, coinciding with the upcoming NFL season. This will be followed by daily and weekly promotions for NFL, NHL, NBA, and the remainder of the PGA golf season.
For more information about Intelimax, visit www.intelimax.com
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