Mobiquity Technologies is a technology company that connects consumers and brands through online, social, and mobile platforms, but they’ve been involved with the movie industry, too. The company announced today that its Mobiquity Networks solution was used as part of an integrated marketing campaign to promote the release of the motion picture “INSIDIOUS: CHAPTER 2,” which opened in theaters on September 13th.
As part of its campaign, Mobiquity delivered the movie trailer and other mobile content via Bluetooth to mall visitors across a select section of its 75-mall network. Mobiquity Networks units are placed in common areas, near entrances, anchor stores, escalators, and other high-traffic and high dwell-time areas in malls to maximize the advertising message’s reach and frequency.
Mobiquity Networks allows advertisers to deliver rich media content to millions of consumers every month via Bluetooth on their mobile devices. The innovative technology can deliver to virtually any mobile device and properly formats each piece of content to ensure the best possible experience for every user. All mobile users need to do is simply turn on their Bluetooth and set it to visible. The content is completely free for users and measureable for the advertisers.
INSIDIOUS: CHAPTER 2 tells the story of the haunted Lambert family seeking to uncover a mysterious secret that has left them dangerously connected to the spirit world. It was the #1 movie in the country for the week of September 13th-18th with gross box office sales exceeding $45 million.
For more information, visit www.mobiquitytechnologies.com
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