Internet communication and marketing, and its merger with mobile device technology, has been both a blessing and a curse to the consumer. It allows for an information flow unparalleled in human experience, where information of all types has the potential of being available to anyone at any time, no matter where they are.
In terms of marketing, it allows every type of product and service to be offered quickly and cheaply, directly to the individual. Digital electronics has made it as easy to send a million messages as to send one, and has provided an unlimited number of options for determining when and how a marketing message is displayed. The problem of course is that the world-changing flexibility and power of such technology has become as abusive as beneficial, often alienating the very consumers it is meant to attract.
Imagine walking down the street and being relentlessly followed by someone trying to get you into their Chinese restaurant. The fact that you hate Chinese food is of no concern to them; they just keep following and trying to persuade you with their latest sales. Somewhere along the line their digital algorithms have decided that you are a target. Now multiply that irritation by potentially every vendor in town. The result is clearly not fulfilling the promise of digital communication sought by consumers and vendors.
PITOOEY! Inc. has developed a new approach to market communication, together with the technology to support it, an approach designed to better serve both vendors and consumers. Through its subsidiary, PITOOEY! Mobile and the company’s flagship mobile app, “PITOOEY!”, the company has embraced the concept of consumer-centric marketing.
Upon login on the PITOOEY! app, users create a personalized profile of their favorite businesses via the easy-to-use search and subscribe feature, whether a retail business, restaurant, hotel, etc., all with a simple click of a button. It’s easy and fun to build a customized list of businesses and instantly connect to them. Users will then only receive deals and notifications from the companies on their lists; no unwanted messages, ever. From the vendor’s side, the system offers businesses small or large the ability to flip the traditional communications landscape by connecting them with people who have already displayed interest in their business.
For more information, visit www.PITOOEY.com
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