Harbor Island Development, through its wholly owned subsidiary BrandSeed Media Services LLC, a multi-channel direct marketing service provider, has issued a company overview featuring the company’s business strategy, marketing platforms, and leadership.
BrandSeed provides business development, advertisin, and marketing to companies developing innovative products with the potential of becoming a national and/or worldwide brand. BrandSeed’s strategy is to establish a variety of partnerships, from small inventors to large nationwide brands seeking a means to become market leaders in their respective segments.
The company has created a team dedicated to building direct marketing platforms across consumer verticals, leveraging its expertise in database marketing, quick-to-market testing, and economic modeling to create a scientific approach to maximizing the rollout potential of its consumer offers.
“We are excited to bring BrandSeed to the public markets through Harbor Island Development Corp. We believe we have compiled a team with a proven track record of successfully bringing new and innovative brands and their products/services to market. We look forward to sharing our journey with the investment community and build shareholder value as we begin to execute our growth strategy,” Chuck Anton, president and CEO of Harbor Island stated in the press release.
Anton, an entrepreneur himself, built his first company, Comtrad (DBA “TechnoScout” with more than $75 million in annual revenues), growing from one employee to more than 300 employees and creating one of the world’s first multi-channel direct marketing companies.
Anton was named an Ernest & Young Finalist for “Entrepreneur of the Year,” has been awarded Virginia’s Fastest Growing Company, Catalog Age “Top 10 Catalog Copy,” and has also been awarded Top 5 Web site Designs by Information Age.
His team has launched many products via direct marketing across print, television, radio, direct mail, and social media, including the Memory Foam Mattress, EuroPro’s Shark Vacuum, RCA Wireless Phone Jacks, the Ab Doer, and more.
For more information, visit www.harborislanddevelopment.com
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