Today before the opening bell, The Aristocrat Group announced its executive leadership will be in Sin City this week to scout unique launch opportunities for vodka line set to be released by its brand management division, Luxuria Brands. Known for its attachment to fine spirits, Las Vegas is the perfect city for the ultra-premium spirit’s debut.
“We’ll be speaking to club owners, beverage directors and other influential people in the Las Vegas restaurant and bar scene,” stated ASCC CEO Robert Federowicz. “We’re aiming to make as big a splash as possible with the release of our first distilled spirit, and nobody throws a party like Vegas.”
ASCC believes the successful debut of its American-made vodka will serve an important role in its growing brand management business. Vodka is America’s most popular spirit, accounting for nearly a third of the market by volume and half of its growth. U.S. sales of super-premium vodkas, which typically retail around $30 a bottle, have risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS).
“We’re very proud of the vodka we’ve created, and we can’t wait to give beverage industry professionals a sneak peek in Las Vegas,” Federowicz said.
For more information, visit www.luxuriabrands.com/investors.html
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