Harbor Island Development, through its wholly owned subsidiary BrandSeed Media Services LLC, a multi-channel direct marketing service provider, today announced plans to launch a new print marketing campaign for The Dual Saw(R) Destroyer, a product manufactured by Infusion Brands International (OTCQB: INBI), a global consumer products company.
Using its expertise, The BrandSeed team will create a direct response marking platform focusing on nationwide print advertising in newspapers and magazines for Infusion Brands newest product, The Dual Saw Destroyer. This initial campaign will serve to validate the economics of a planned future rollout to millions of consumers through BrandSeed’s nationwide print-infomercial launch platform. The campaign will be designed around direct sales and sell through at retail for Infusion Brand’s partner retailers like Lowes, who have begun placing The Destroyer on in-store end caps to generate interest in test markets nationwide.
Through international direct-to-consumer channels of distribution, Infusion Brands builds and markets brands. With an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features, and benefits, the company leverages direct response channels to satisfy unmet market demands and solve everyday problems. Infusion Brands has worldwide reach and capability with offices in North America, Europe, and Asia.
The Dual Saw CS Series was launched by Infusion Brands through Direct Response TV (DRTV) in 2008 with an infomercial featuring the late-great Billy Mays cutting a car in-half utilizing Dual Saw’s patented counter-rotating blade technology. Today, the Dual Saw is recognized by consumers around the world as one of the most innovative products the Power Tool industry has seen in years. Infusion Brands has already sold hundreds of thousands of Dual Saw circular saws through its global subsidiaries. Capitalizing on this success, Infusion Brands has extended its award-winning innovation to the entire tool category with its newest flagship brand, Dual Tools(R).
“We are excited to have this opportunity to build the print channel for the new Dual Saw Destroyer and ultimately create a marketing platform to launch future Infusion Brands product innovations in their new Dual Tool line. The Destroyer is a perfect example of an innovative and patented product that offers tremendous value to the home improvement market. Our team has worked with Infusion Brands for many years and is confident that the new Dual Saw Destroyer will test well and build off the success of the original Dual Saw campaign,” said Chuck Anton, President and CEO of Harbor Island Development.
For more information on Harbor Island Development, please visit www.harborislanddevelopment.com
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