The Aristocrat Group is a Florida based company focused on developing globalized luxury consumer goods brands, with an initial focus on premium distilled spirits such as the growing world market for premium vodka. The company is all about commercializing and innovating products with a proven following. With the recent creation of their new subsidiary, Luxuria Brands, focused on brand management and sustainability, they feel they are taking the process to a new level. Luxuria will strategize, develop, and market brands using strategic cross-cultural branding initiatives designed to engage businesses and consumers alike.
Initially, Luxuria Brands will be working on creating brand identities and loyalty within the distilled spirits sector, and has already identified manufacturing partners to develop, bottle, and distribute a unique line of vodka and vodka based beverages. The market for vodka is massive and growing, both in the U.S. and worldwide, and premium priced beverages are generating premium returns for businesses and investors.
Luxuria is taking advantage of this global opportunity by identifying promising products and applying creative promotional strategies to place the company in a leadership position:
• Develop bold opportunities to reach a broader audience through the synergies of promotion and entertainment, building “sharable” brands. 50% of the world’s population is under the age of 30, creating opportunity for new brand loyalties to emerge.
• Engage consumers with messaging and packaging that differentiates a “standardized” product while developing a strong, consistent brand identity. For example, approximately 60% of people in bars have not decided what drink they want until after they get there.
• Redefine the methods premium spirit brands use to reach consumers, and monetize the power shift of social empowerment as a brand builder. In the U.S. alone, 67% of adults use one of the popular social media sites with little ethnic disparity.
For additional information, visit www.AristocratGroupCorp.com
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