Velti, the premier provider of mobile marketing and advertising technology worldwide, and Bauer Media Group UK, owner of many of the most successful and influential radio in the United Kingdom, announced today that have entered into a two-year, exclusive mobile marketing partnership. The agreement between the two companies stipulates that the mobile interactivity, marketing, and promotions for Bauer’s 43 radio stations will be managed and maintained by Velti. This includes all mobile messaging for brands such as Magic 105.4, KISS, Clyde 1, Key103, Radio City, Wave105 and Kerrang.
This promising endeavor will support Bauer Media’s ongoing initiative to develop and grow its relationship with its audiences. Velti will focus on compliance and operational excellence while coordinating all of Bauer’s mobile messaging and interactivity. In addition, Velti will incur the development of new concepts designed to increase audience engagement and loyalty using data and customer relationship management (CRM) mechanics.
“Our aim is to develop closer relationships with our audience by providing mobile engagement opportunities and interactivity throughout our campaigns,” said Joanne Baldwin, Digital Commercial Director at Bauer Radio. “Our listeners expect the best from Bauer so we wanted to work with the best supplier in the market. Velti is a partner we can trust and rely upon to deliver these mobile marketing services while also guiding and advising us on how to best capitalize on technology advancements in the mobile and digital landscape.”
Rob Weisz, Vice President of Sales at Velti, said, “Velti has worked closely with Bauer to ensure a seamless implementation across the entire portfolio of mobile interactive services. After launching the existing interactive services, we are working with Bauer to optimise and develop elegant CRM and marketing mechanics using data generated from SMS interactivity, as well as our range of platforms and technologies. Bauer has great ambitions and is driven to push new and exciting initiatives. We look forward to helping Bauer and its portfolio of brands capitalise on emerging trends that can drive real consumer value.”
For further information, visit www.velti.com
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