Soul and Vibe Interactive was begun by former Microsoft employee and award-winning game developer Tony Chiodo with the intention of publishing original titles. Through a contact at cereal giant General Mills, according to a recent Minneapolis St. Paul Business Journal article (http://dtg.fm/H0Qd), the company soon acquired the rights to develop a game featuring the Wheaties cereal brand, along with rights to various General Mills characters, such as the Trix Rabbit, Lucky Leprechaun, and the Pillsbury Doughboy, plus rights to sell virtual apparel, such as super hero costumes, for avatars. The article points out that Soul and Vibe is already actively working on associated games, as well as other games, and may also use games from independent software companies that don’t currently have a distribution network.
It’s all part of the company’s stated strategy to use partnerships with technically sophisticated software developers located all over the world, transforming unique concepts into engaging, highly accessible, and affordable, games and entertainment experiences. Soul and Vibe’s business model focuses on multi-platform support, with games playable on consoles, personal computers, and, importantly, mobile devices. In addition, game design is centered around the idea of a recurring release of monetized games related content, with numerous revenue streams to be generated from each release.
• Ancillary revenue is generated from the sale of Premium Downloadable Content (“PDLC”), virtual apparel and costumes for Avatars, and monetized “Consumables”
• Mobile games are revenue generating marketing vehicles for console releases
• “Smart Glass” and “Companion App” support broadens consumer awareness for each game franchise, promoting interconnectivity between hardware platforms for games, and amortizing development and marketing expenses
• “IP” ownership allows control of property licensing to 3rd Party merchandising companies, and retention of the majority of revenues, maximizing shareholder value
For additional information, visit www.SoulAndVibe.com
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