Although few would think of Skinny Water, the flagship brand of Skinny Nutritional, as a health industry product, an increasing body of facts suggests that its role in America’s physical well-being may be its most important contribution.
Consider this: According to the International Federation of the Red Cross, obesity has now become a bigger problem in the world than starvation. In the U.S. alone, medical costs associated with obesity are now well over $100 billion dollars annually. Today, most Americans are considered overweight or obese. Although there are defined measurements that determine the difference between someone being labeled “overweight” or “obese,” the fact is that both have been associated with significant health problems, which in turn affect healthcare in addition to lost productivity.
Technology has offered food producers a way to increased productivity through the production of foods that are easier to grow, process, and distribute, though they are poorly suited to the way that our bodies evolved. Animal fats and processed carbohydrates continue to gain ground around the world as a cost effective and popular way to feed the masses, but the long-term social cost of this route has become increasingly clear. Obesity in the U.S. has nearly tripled in the past thirty years, and associated costs have exploded.
While developing countries are adopting the American diet, America and other industrialized countries are now desperately looking for a better alternative, something that will meet market needs without killing the consumer in the process. New York City’s recent ban on certain sugar-sweetened beverages larger than 16 ounces suggests that the government considers obesity a legitimate target, much like cigarettes.
Skinny Nutritional has seen this coming, and has formulated an expanding portfolio of products that are arguably more health oriented than anything on the market. They feel that they’ve been able to bridge the perceived gap between what the market wants and what it needs, without government intervention. The company’s Skinny Water collection of 100% naturally flavored drinks have, unlike their major competitors, zero sugar, zero calories, zero carbs, and also zero sodium, along with various combinations of vitamins and minerals. It’s the healthiest water you can buy, which gives Skinny the advantage in an increasingly competitive and growing health-conscious market.
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