Today, Harris Interactive announced that it is collaborating with Google’s recently launched service, Google Consumer Surveys, to develop a new product that allows businesses of all sizes to compare themselves to industry benchmarks for less than the cost of traditional market research. Together, Harris Poll and Google Consumer Surveys will provide industry benchmarks, free of charge, on an ongoing basis.
“We are excited to be involved in a venture that has the potential to reinvent the manner in which market research is conducted,” said Al Angrisani, President and Chief Executive Officer of Harris Interactive. “This is a unique opportunity to bring together Google’s innovative Consumer Surveys product with Harris Interactive’s expertise in delivering credible insights to the global business community.”
Paul McDonald, Senior Product Manager at Google said, “This is a really great addition to our self-service offering. Thousands of large and small businesses, in dozens of industries, have used Google Consumer Surveys to get easy, affordable and precise market insights. I’m thrilled that we’re working with a leader like the Harris Poll to give businesses access to a new benchmarking offering. We believe it’s a huge validation of our technology, a huge boost for businesses of all sizes.”
Mike de Vere, President of the Harris Poll added, “By joining the Harris Poll, one of the world’s most recognized and trusted barometers of consumer opinion, with Google’s new self-service market research tool, we have the opportunity to be a transformative force in the market research industry by making credible, consumer research more accessible, affordable and actionable.”
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