Wednesday, September 26, 2012

MusclePharm Corp. (MSLP) is Booming Because It Knows the Market

MusclePharm considers itself far more than a major provider of science-based nutritional supplements for athletes and other consumers seeking to optimize their physical health and strength. The fast growing Colorado-based health company is steadily integrating itself into the entire athletic and healthy lifestyle community. Beyond a comprehensive and expanding line of nutritional supplements, the company now offers informal sports attire, workout videos, and a 40,000 square foot state-of-the-art athletic and testing facility where a team of scientists and doctors scientifically test the effectiveness of nutritional formulations with serious athletes.

In addition, free to anyone, MusclePharm offers downloadable guides to athletic nutrition, diet, and workout. These easy to follow instructions provide a step-by-step daily breakdown of food and exercise regimens, which can be used in conjunction with MusclePharm supplements to maximize the efficiency of progress toward a firm athletic body. Anyone serious about rapidly achieving the body of their dreams can use these simple and direct manuals to put together an eating and exercise program that provides optimum results.

It’s all part of MusclePharm’s philosophy of living and breathing the truly healthy lifestyle, not simply selling a product. The company works with athletes at every level and every day, and knows that it’s as much about the mind as the body. The MusclePharm approach to their target market is essentially to become one with that market. MusclePharm, like the athletes it supports, loves what they do, and has gone to great lengths to provide the kind of critical nutrients necessary for superior athletic performance.

This rare dedication to the people they serve is one of the reasons that MusclePharm’s revenue has exploded over the past few years, from $3 million in 2010 to $17 million in 2011, and currently standing at over $30 million for just the first half of 2012.

For additional information, visit the company’s website at www.MusclePharm.com

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