In the latest issue of the Canadian Securities Exchange
(CSE) Magazine, published quarterly, investors will discover a lengthy feature
on Laguna Blends (CSE: LAG) (FSE: LB6A.F) (OTC: LAGBF). The CSE is an
alternative stock exchange for micro-cap and emerging companies based in
Toronto with some 330 listings. The feature tells the story of a company that
has managed to successfully combine aspects of the old and the new, bringing it
all together on a state-of-the-art online platform. Should Laguna be considered
a beverage company, a multi-level-marketing (MLM) company, or perhaps even a
tech company?
Laguna is certainly a beverage company. The company has
formulated Caffe, a delicious healthful drink meant to be served hot. It
combines instant coffee with whey and hemp protein, with approximately 20% of
the 6.2 grams per package containing whey and hemp protein. Like instant
coffee, Caffe only requires the addition of hot water to serve. If you prefer
something cold, there’s Pro369. Pro369 is an infused plant-based function
beverage combining HempOmega®, Hemp Protein, and Ginseng, that can act as a
food supplement or as a complete meal. Pro369 is the first hemp protein powder
to be registered with Health Canada, the Canadian federal government department
of health, as a Natural Product with the following five approved health claims:
A source of protein that helps build and repair body tissues
A source of amino acids involved in muscle protein synthesis
Assists in the building of lean muscle
An adaptogen to help maintain a healthy immune system
Supportive therapy for the promotion of healthy glucose
levels
Both products contain adequate quantities of hemp protein,
which is an exceptionally rich source of the two essential fatty acids (EFAs):
linoleic acid and alpha-linolenic acid.
Laguna is also a MLM company. Multi-level-marketing, also
known as network marketing, occurs when sales affiliates engage in direct
selling to customers and also act as recruiting agents. In this latter role,
the sales affiliate will build his or her own network of agents and earn
commission on the sales of those agents. This approach emerged in the U.S. in
the 1920s and has made companies like the privately-held Amway, Avon (NYSE:
AVP) and Herbalife (NYSE: HLF) household names. In his interview with CSE
magazine, Laguna’s CEO, Stuart Gray, enthused about the fast growth that MLM
companies have experienced historically.
“Successful MLM groups grow faster than tech companies so
one of the nice things about Laguna is that we have the ability to get bigger
really quickly,” he stated.
Convinced of Laguna’s potential, Gray has invested over one
million dollars in the company.
In addition, Laguna is a technological company. The company
started beta testing of its Laguna World virtual 3D community in April 2016.
Laguna World uses the very latest gaming technology to create a cyberspace
where affiliates can educate themselves, build their own networks by recruiting
others and sell directly to customers. Laguna World is not a replacement for the
face-to-face selling interview, but an adjunct and enhancement to it. Online
commerce is growing, and, as consumers become more comfortable buying over the
internet, it will grow further. That is why Laguna believes this innovative
virtual world technology ‘is a game changer in the Direct Selling / Network
Marketing Industry.’
For more information, visit www.lagunablends.com
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