Aside from the fact that the marketing world is growing
quickly thanks to evolving technology, social media has become one of the most
widely used sources for marketing products and services. According to Regalix,
when marketers were asked where they would be increasing their spending in
2015, 54% said social media. Furthermore, the top three areas in which they
would be increasing spending are social media advertising, social media
marketing, and social media engagement. Not only this, but 62% of these people
said they expect an increase in usage of social media, and 64% believe social
media is a critical enabler of their products or services, according to
Salesforce.
Moxian, Inc. (OTCQB: MOXC) provides promotional tools and
marketing opportunities to merchants through social media. The company has two
products: Moxian+ User and Moxian+ Business, both of which were made to enhance
the relationship between consumer and merchant. To do this, Moxian runs
targeted advertising campaigns and promotions according to a business’s needs.
Moxian, Inc. does not just provide targeted marketing, but a combination of
social media, entertainment (such as games), and business intelligence to
generate valuable data for a range of companies.
Moxian+ User consists of a platform that has social
networking, a redemption center and a game center. Users are able to earn a
virtual currency to buy prizes from the Moxian mall. Moxian+ Business is built
for merchants to set up a store and push promotions through a variety of tools.
These applications allow Moxian to gather data from consumers as well as
provide merchants with the opportunity to design and promote marketing
campaigns. This allows businesses to learn about their customers.
Moxian, Inc.’s business model has allowed it to build a
social media platform where both users and businesses can interact with one
another and benefit from the services. Businesses are able to take advantage of
intelligent data analytics, a range of business tools, a loyalty program, and
advertising opportunities. Consumers can search for merchants close to them,
play a variety of games to win virtual money, shop and spend their virtual
money on prizes, and communicate with friends through the instant messenger
tool.
For more information, visit the company’s website at
www.Moxian.com
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