Network marketing is a multi-billion dollar industry that is
also known as multilevel marketing (MLM) or cellular marketing. The industry
leverages a business model based around a distributor. People working within
the network marketing industry normally include those who are interested in
part-time work, a sense of independence in their job, or simply a flexible
work-life balance. These types of programs normally require a low, upfront
investment. This gives affiliates a starter kit that provides insight into the
product they will be selling, as well as any benefits they can receive
depending on the company. Usually, a network company also expects participants
to become recruiters. This means each new recruit is encouraged to recruit new
sales representatives. This formula normally comes with incentives, such as
commissions.
Laguna Blends, Inc. (OTC: LAGBF) is a network marketing
company that uses a similar platform, whereby affiliates generate retail sales
while being able to recruit new representatives. Laguna Blends is focused on
the nutritional health benefits of hemp. The company now has two products:
Caffe and Pro369. Both products are loaded with hemp protein, an ingredient
that offers a source of nutrition that contains 33 percent protein. LAGBF saw
the hemp industry as a way to provide customers with quality health-oriented
products that are not currently available. Stuart Gray, Laguna Blends CEO,
first learned about hemp when he worked as a consultant for several companies.
He decided that the approach to selling these kinds of products could be
improved upon.
Mr. Gray chose direct marketing as the best way to educate
customers on what they are buying. However, although Laguna is differentiating
itself with unique, ‘functional’ beverages, Gray states that “how we separate
ourselves is through technology. We have virtual 3D technology that replaces
the need to go to hotel meetings to learn how to recruit. Everything you need
to build your business is on there.” Laguna Blends is the first company of its
kind to use virtual 3D technology for the training, development, and support of
its affiliates. LAGBF has a vision to “lead the Network Marketing Industry with
innovation and technology and offer a high quality product experience with an
emphasis on the health benefits derived from Hemp.”
What is it about Laguna Blends technological platform that
makes it so unique? Laguna has stayed up-to-date with current trends, which has
encouraged it to build a business backed by innovation and new technologies.
This mentality has enabled the company to model its infrastructure into a fully
virtual, 3D technology platform called Laguna World. Laguna World is not just a
place where management can check up on sales or get an update on human
resources issues like in other intranet systems. Laguna World is a system that
allows affiliates to better recruit and train others, and generate sales.
The main aim of this platform is to give affiliates freedom
in their work. With this, they can work from wherever they are and choose their
hours. When setting up this system, Laguna Blends decided to replicate the
compensation plan of other MLM companies in order to avoid any issues. The
compensation plan offered by Laguna gives its affiliates 8 different sources of
income. These include: retail profits, builder/retailing pack bonuses, fast start
bonuses, cycling binary bonuses, four-level matching bonuses, lifestyle
bonuses, rank achievement bonuses, and binary re-entry opportunities.
For more information, visit www.lagunablends.com
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