Friday, June 3, 2016

Luvu Brands (LUVU) is “One to Watch”

Luvu Brands (OTCQB: LUVU) is a Georgia-based manufacturer that produces a range of products in the wellness, lifestyle, and casual furniture categories. The company is made up of over 135 employees and emphasizes creativity throughout its business. LUVU products are sold in innovative eco-compressed vacuum packaging for all its retailers worldwide. In addition to offering products through retail stores, mass merchants, drug and Internet retailers, LUVU manages, markets, and distributes products through several of its own websites. The company’s mission statement is set toward lowering carbon footprint, giving back to creatives, supporting local communities, and creating products that are simple, comfortable, and beautiful.

LUVU is committed to being resource-smart. This means that every time a new product is considered, the environment is the company’s primary concern. A personal goal of every member of the staff is to reduce carbon footprint, eliminate forms of waste, use resources efficiently, and prevent pollution. The materials and components that are used are all tested to be non-toxic and in compliance with CE and RoHs standards. In addition to LUVU’s serious efforts to minimize any impact on the environment, the company makes a point of always looking for economically sustainable opportunities to help communities grow.

LUVU works with a specific design process, with the aim of producing, manufacturing, and marketing unique, well crafted, made-in-America products. The company aims to always manufacture products that exceed expectations. This is why it has come up with a five-step process when designing its products. LUVU identifies the real need for a product, and then goes through a conceptual phase to find the best solution. The product is then built, verified, and launched to the public. The company’s 140,000 square foot manufacturing facility in Atlanta, Georgia, supports a business model that enables LUVU to produce quality American-made products of all kinds.

LUVU now produces products for four different brands: Liberator Bedroom Adventure Gear, Jaxx Casual Living, Avana Comfort, and CREATL Private Brand Development. The company has a portfolio of Internet and retail distributors, including Amazon (NASDAQ: AMZN), Target (NYSE: TGT), Adam & Eve, Wayfair (NYSE: W), Walmart (NYSE: WMT), and many more. These brands are also distributed across a diverse channel of merchants from drug stores to mass market and specialty catalogues.

Since 2010, LUVU’s net sales have risen 51%, and its inventory has grown 27%. LUVU has focused on moving its innovative packaging to the retail shelf, upgrading its e-commerce platform to add mobile capabilities, increasing its factory automation to reduce costs, developing sales and marketing tools, and expanding to European distribution. The company plans to continue to grow sales through various channels, establishing itself as a key “made-in-America” consumer products company and increasing shareholder communication.

For more information, visit www.luvubrands.com

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