In a recent 8-K filing, Momentous Entertainment Group (OTC:
MMEG) disclosed it had issued a press release announcing an aggressive growth
business plan. No doubt, this new marketing initiative will encompass vigorous
direct response marketing initiatives, as Momentous founder and CEO Kurt
Neubauer indicated when he spoke with SmallCapVoice.com. Neubauer explained:
“The direct response is really a means to an end. A lot of
entertainment companies out here… once they get their project made, they don’t
know what to do with it. They don’t know how to get it distributed. We are kind
of taking on the old adage… the old direct response adage… like selling music
on television, selling film or downloads… things of this nature… through direct
response advertising. Time Life has done this for decades and it has worked
very well for them. We plan on following a similar model. Once we develop a
project, we will take it to the national distribution but if that national
distribution does not pan out, we can always work on our own.”
Time Life is a division of Direct Holdings Global LLC and
became a globally-recognized brand in the 70s and 80s for its print
publications. Around 2002, the company wound down its book division and got
into the music business with astounding results. It has done particularly well
in the faith-based market. As early as 2002, it scored a string of successes in
the genre. According to Billboard, Time Life’s Songs 4 Worship – Shout to the
Lord was among the top-10 selling Christian albums in the country and spent 66
weeks on The Billboard 200. It also scored big with a video version of Songs 4
Worship.
Direct response marketing attempts to elicit prompt action
from those who peruse the advertising copy. The medium varies and includes
email, online ads, fliers, catalogs, cell phone text messages, print media, TV
and billboards.
However, Time Life, although it markets faith-based
products, is not particularly focused on that niche. Momentous Entertainment
Group is different. Management of the company play active parts in the choir
and in other aspects of worship and community service at the Faith United
Methodist Church in Richmond, Texas.
Three products spearhead MMEG’s aggressive marketing
strategy in the faith-based, family-oriented market. The first is The Greatest
Story Every Sung, a compilation of 34 songs on compact disc (CD). The Greatest
Story Every Sung celebrates the life of Christ. The music tracks are introduced
by Stephen Baldwin. The second faith-based product is a double CD album, called
Tim Storey presents Daily Reminders from Scripture, consisting of recitations
of bible passages on the themes of hope, love, peace and joy. Tim Storey is a
pastor and motivational life coach to many of the top names in the
entertainment industry, including Oprah Winfrey. Rounding out the faith-based
product line is a music video with the title ‘I Believe’. ‘I Believe’ is sung
by Suzanne Olmon, who is Music Director at the Faith United Methodist Church in
Richmond, Texas.
For more information, visit www.momentousent.com
About QualityStocks
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment