It is no news to the average reader that the world has
become very much more secularly-minded in the last few decades. In fact, it has
gone so far that wholesome content has now become a rebel set niche market,
with Christian culture in particular striking an unmistakable contrast to a 24/7
mass media orgy of loose morals and deliberate profanity. Christian culture now
hearkens back to its roots, when Christianity was an underground religion for
the hip people fighting against evil, an equation which delivers to today’s
markets all of the attendant benefits and premium metrics that such a
tightly-knit subculture/ideology represents.
One of the hottest and most investor-accessible properties
in this space today is a humble little entertainment creation, production and
distribution/direct response media marketing outfit, Momentous Entertainment
Group (OTC: MMEG). With a diverse and rapidly evolving portfolio of feature
film, television and music content in its tool belt, Momentous Entertainment
Group is poised to profit, with its fingers on the pulse of this niche market
and a decided emphasis on faith-based content. The company’s prosperity is
further buoyed by an extremely sophisticated direct response media marketing
pipeline, which was engineered in-house, benefitting from MMEG management’s
whopping century-plus of combined entertainment and marketing experience.
Today’s Christian consumer finds themselves something of an
outcast in mainstream popular culture, and this has created a perfect storm of
factors leading to a situation where the ability to serve up wholesome content
to an underserved demand segment can be quite lucrative indeed. Let’s face it,
the baseline here is media, because the delivery platform for family values,
faith, and enlightenment is invariably going to be productions of music, TV,
interactive social media, and the like.
This equation can be clearly mapped out by such event
structures as the success of jointly-owned Hearst, Disney (NYSE: DIS) operation
A&E Networks’ Duck Dynasty, as well as the rise of one of the show’s stars,
Sadie Robertson (http://dtn.fm/q2d4C), whose unabashed promotion of God, faith
and modesty has become a lightning rod in a mass media market saturated by the
likes of Miley Cyrus and Justin Bieber. Momentous Entertainment Group is making
big moves with the development of reality TV shows like Chasing a Legend, which
follows the legendary Earnhardt racing dynasty’s third generation rising star,
Bobby Dale Earnhardt, as he climbs the ladder of the stock car racing world
like his grandfather before him, through the ARCA Truck Series and on to the
Sprint Cup Series. The show, which will be a white-knuckle insider look at the
world of stock car racing, will also strongly reflect the religious insights of
“a rising star in a sport that has long attracted the faithful.”
The company’s latest foray, the formation of a new business
unit called Music One Corp., which is designed to oversee conception and
execution of the company’s growing concert events business, will prove to be of
great utility as MMEG expands its content footprint further into the expansive
music industry. Headed up by a veteran of the thriving South Florida live venue
scene, Charlie Rodriguez, Music One adds considerable product mix diversity to
MMEG’s already strong core offerings with a brand encompassing all genres of
music. The brand also gets a nice little head start, thanks to the extant
successes of Charlie Rodriguez Live Entertainment.
Music One adds nicely to the company’s music portfolio,
which is grounded in Contemporary Christian music such as Momentous Music
division’s recently-produced, first-ever music video, which features Faith
United Methodist Church’s Suzanne Olmon, singing “I Believe.”
For more information, visit www.momentousent.com
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