Faith-based marketing is the combination of faith with
marketing and business. There are a number of companies today who specialize in
marketing faith-based products to targeted audiences. The integration of faith
in media platforms has shown a high level of success in the mainstream world,
bringing in millions of dollars each year. This said, films and music are not
the only ways in which faith is being integrated into the 21st century. Digital
and social media marketing have become new avenues for religious leaders to
spread the word. But, what about media companies that have the focus to
distribute faith-related content? Momentous Entertainment Group (OTC: MMEG)
does not just spread the Christian word, it delivers content to which its
customers can relate.
Momentous Entertainment Group is a direct response marketing
company focused on creating, producing, and delivering quality content to a
widespread audience. MMEG delivers its content via various media channels
including feature film, television, radio, the Internet, and other forms of
digital media. MMEG has three divisions: film, recordings, and direct
marketing. The company has the aim to release the most inspiring Christian
content possible to its customers. However, Momentous Entertainment Group does
not just stop at its consumer products. The company incorporates faith all the
way through into its business model, following the spirit and sending its
message to all its team members.
Corporate governance is an important factor in running a
successful business. MMEG functions according to a strong ethical code and this
runs throughout the company’s hierarchy, from directors to employees. Some of
the key factors introduced in the company’s code of ethics and business conduct
include: treating employees fairly, complying with laws, and protecting company
assets. The code goes into more detail in its policy statement, where it
introduces the notion of faith, showing that Christianity is not just a selling
point but a guide within the company’s structure. MMEG encourages its employees
to follow “the spirit” when faced with business situations, and this message is
spread throughout the code, putting particular stress on “doing the right thing
and acting ethically even when the law is not specific”.
For more information, visit www.momentousent.com
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