eXp World holdings, Inc. (OTCQB: EXPI) is a publicly-traded
holding company for subsidiaries such as eXp Realty LLC and eXp Realty of
Canada, which offer professionals the opportunity to earn equity awards for
contributing to their growth. EXPI offers a full-service real estate brokerage
that provides 24/7 access to collaborative tools and training. The company
operates through a fully immersive, cloud-based environment in which real
estate brokers are better able to collaborate and socialize. The company features
an aggressive revenue sharing program where the agent is paid a percentage of
gross commission income by introducing other real estate professionals into the
company. As of today, EXPI has 106% agent growth. However, aside from the
commission and the flexibility through the cloud-based environment, eXp World
Holdings, Inc. has another secret weapon: the ‘Making It Rain’ program.
EXPI’s ‘Making It Rain’ program is a high-quality lead
generation program that delivers leads to agents and brokers at discounted
prices. Every agent at eXp World Holdings, Inc. gets a conversion website.
Conversion is an amazing tool that turns traffic and leads into closings. Of
course, an agent’s primary job is to drive traffic to websites. Many promote
the website through their own personal social media platforms. However, this
can be time consuming and complicated. The ‘Making It Rain’ Program launches
tailored campaigns on the agent’s behalf. Agents and brokers can select a
region, marketing budget, and platform. The ‘Making It Rain’ program then
generates leads from these factors. The platform utilizes Google Adwords, which
in turn means each lead is specifically targeting people looking to buy or sell
real estate. The lead from this type of targeting normally has higher urgency
and higher intent than from other sources.
The ‘Making It Rain’ Program is available to agents and
brokers of eXp World Holdings, Inc. and is a fully managed lead generation
plan. The plans start at $100 per month and can go higher depending on each
individual agent’s budget. The program is contract-free and offers managed PPC
and highly targeted ads that generate exclusive leads. The program will soon be
introducing two new plans: Facebook Leads and Listing Promos.
For more information, visit the company’s website at
http://investors.exprealty.com
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