Laguna Blends, Inc. (LAGBF) Establishing Itself in a Growing Market

According to Nutraceuticals World, since 2015, the two biggest growth opportunities in the health market are the surge of plant-based foods and the resurgence of dairy as a whole food. People worldwide have started rejecting animal-based foods, in particular lactose-based products. This current trend has allowed the functional food and beverage industry to grow significantly. Between 2009 and 2013, the market for functional drinks in the U.S. grew from $19 billion to $27 billion. This number is forecast to grow to $38.5 billion by 2017.

Laguna Blends, Inc. (OTC: LAGBF) is a multi-level marketing company with an initial focus on functional beverages that contain hemp and other efficacious ingredients. The company now has two products: Caffe and Pro369. LAGBF does not manufacture its own products. The company produces white label products under the brand name Laguna Blends. Laguna Blends, Inc. is partnered with a Vancouver-based biotechnology company called Naturally Splendid. This allows the company to jointly develop and market products that are of high quality and are approved by Health Canada. LAGBF believes that network marketing is the best way to distribute hemp-based products because it gives a higher level of education of the products it offers, and the company operates in a cloud-based environment to allow its affiliates more freedom.

Laguna Blends, Inc.’s CEO, Stuart Gray, saw a gap in the market. He decided there was a better way of selling hemp-based functional drinks. While protein drinks only accounted for 1.4 percent of the functional beverages industry in 2015, it was also the segment with the strongest growth. By 2020, Euromonitor International estimates the market for sports nutrition and sports drinks to reach $20 billion. This growth is due to the fact that people worldwide have growing concerns for their health and find these products more convenient. The days in which hydration was enough are gone; people now want functional hydration. Each of the company’s current products offers unique selling points and can be added to a person’s daily routine.

For more information, visit www.lagunablends.com

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