Rocky Mountain High Brands Founder Jerry Grisaffi Sets the
Standard for Successful Seniors in the Modern Marketplace
After a successful career in the automobile industry,
following in the footsteps of his father, Jerry Grisaffi found himself at a
point in life where most people would retire and enjoy the fruits of a lifetime
of hard work. As you’re about to find out, this self-made entrepreneur isn’t
most people. In the midst of a hectic schedule, Grisaffi took the time to speak
with SmallCapVoice.com about Rocky Mountain High Brands, Inc., the company he
founded to create innovative hemp-based products that answer a need in the
growing natural market.
Jerry Grisaffi is one of an elite and growing group of older
entrepreneurs who believe in hard work and ingenuity. While the stereotype of
the young entrepreneur operating out of a dorm room to create an exciting
start-up is prevalent in the media, research shows that 40 is the average age
for a successful entrepreneur. A study of 5,000 start-ups launched in 2004
found that an impressive 48 percent were started by founders ages 45 and over.
Another 64 percent of those start-ups were led by entrepreneurs 45 and older.
The old adage that with age comes wisdom seems to be
supported by the numbers as well as by success stories like Rocky Mountain High
Brands. In his interview with SmallCapVoice.com, Grisaffi opens up about
everything from the founding of his brand to the exciting future line of
products he has in the works.
Founding Rocky Mountain High Brands
With a recent start-up date of July 2014, Rocky Mountain
High Brands has become the largest hemp-infused beverage producer in the USA in
record time. As of 2016, the company has produced over 3 million cans of
hemp-infused beverages. How did the RMHB founder achieve that kind of success
in such a short amount of time? Founder Jerry Grisaffi credits the product’s
natural ingredients and exclusive sourcing opportunities.
Before Grisaffi started RMHB, he gained experience as a
serial entrepreneur. Using his career in the automobile industry as a
springboard, Grisaffi displays a versatility of experience that many older
entrepreneurs have in common. In fact, the majority of entrepreneurs in a study
conducted to understand the traits common among self-made businessmen and
businesswomen self-reported as serial entrepreneurs. The average number of
start-ups launched by the participants in the study was 2.3.
Serial entrepreneurship is one of the many reasons why
senior entrepreneurs like Grisaffi thrive at what they do. The RMHB founder
acknowledged that his entrepreneurial career included both failures and successes
and believes that his ability to keep going is a crucial ingredient in the
success of his brand.
Rocky Mountain High Products
Like all great entrepreneurs, Grisaffi saw opportunity in
change. With the legalization of marijuana in Colorado and the continued debate
around the country, the hemp industry is generating more press than ever. The
RMHB product line is able to capitalize on the attention that hemp-based
products are receiving through the media to provide a solution to consumer
demand and raise awareness about the brand.
The core of the RMHB product line is the low-calorie energy
drink infused with a delicious hemp coconut lime blend. Grisaffi saw the media
firestorm surrounding other energy drinks with a base of taurine and other
controversial ingredients and turned it into an opportunity to introduce a
safer and more natural alternative.
The primary appeal of RMHB products is that they provide the
natural energy boost of hemp without the high from THC. The brand also has a
line of protein and energy bars in progress that is sure to please the natural
health crowd. Grisaffi has managed to negotiate special access to a Rocky
Mountain spring owned by a Comanche tribe to produce an innovative line of
hemp-infused water. The water features a high level of alkalinity and is infused
with CBDs for cancer prevention and other powerful health benefits.
The Organizational Structure
Rocky Mountain High Brands has recently made some exciting
additions to its executive leadership team. In preparation for filing Form 10
to list on the OTCQB stock exchange, Grisaffi made several important structural
changes to his company, including the hiring of Michael Welch as chief
executive and chief financial officer and Chuck Smith as chief operating
officer. Welch drove the process leading to the filing of the Form 10, as well
as restructured the Company’s accounting, risk management and corporate
governance activities. Smith assisted the company with product distribution and
opened the doors to even more investors on the OTCQB market. In addition to
Welch and Smith, Grisaffi has surrounded himself with a team of talented
executive officers and staff members who have helped him continue the upward
trajectory of Rocky Mountain High Brands.
Future Outlook
With five flavors of beverages to choose from and a thriving
online market, Rocky Mountain High shows no signs of slowing down. Defying the
stereotypes of older entrepreneurs who play it safe, Jerry Grisaffi has
enlisted the help of dedicated team members to expand the RMHB product line and
reach more consumers through distributor accounts with retailers around the
country. By working with hemp-based retailers and natural stores, RMHB is able
to simultaneously grow its in-store presence while thriving online.
“You’ve gotta do the guerilla marketing. Get your name out
there, get in stores,” says Grisaffi of his brand growth strategy. From making
calls to distributors to attending shows with international participants,
Grisaffi clearly believes in getting his product in front of as many strategic
audiences as possible. “You gotta get up and go make it happen.”
As a relatively new brand that is already competing with big
names like Monster and Red Bull, Rocky Mountain High Brands is a force to be
reckoned with. Founder Jerry Grisaffi proves that age is no limitation when it
comes to creating an innovative product and putting in the effort it takes to
market it.
About QualityStocks
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment