In October 2015, the highly respected Pew Research Center
(PRC) published ‘Social Media Usage: 2005 – 2015’ (http://dtn.fm/C2jEp), which
showed that the boundary between our online and offline lives is disappearing.
One way in which this development is manifesting itself is in the proliferation
of social media sites. The number of online platforms that offer social
interaction is large and growing. Wikipedia’s ‘List of Social Networking Sites’
(http://dtn.fm/9b8OX) lists over two hundred. The usual suspects, Facebook
(1,280,000,000), Flickr (32,000,000), Instagram (300,000,000), LinkedIn
(200,000,000), Pinterest (176,000,000), Tumblr (226,950,000), and Twitter
(645,750,000) are there. So are Academia.edu (18,000,000) for academics and
researchers, aSmallWorld (550,000) for ‘European jet set and social elite
world-wide’, DeviantArt (26,000,000) for art lovers, English, baby! (1,600,000)
for English as a second language, and Vampirefreaks.com (1,931,049), which
seems to be for vampires and freaks. Registered user statistics are enclosed in
parentheses.
The PRC report found that the number of adult users of
social networking sites has climbed from 7 percent in 2005 to 65 percent in
2015. The report also stated ‘over the past decade, it has consistently been
the case that those in higher-income households were more likely to use social
media. More than half (56%) of those living in the lowest-income households now
use social media, though growth has leveled off in the past few years. Turning
to educational attainment, a similar pattern is observed. Those with at least
some college experience have been consistently more likely than those with a
high school degree or less to use social media over the past decade.’
In 2005, the PRC found that 4 percent of those living in
households earning less than $30,000 used social media, compared with 12
percent of those living in households earning $75,000 or more. In 2015, 78
percent of those living in the highest-income households used social media,
compared with 56% of those in the lowest-income households – a 22-point
difference.
Use of social media in 2005 was 4 percent for those with a
high school diploma or less schooling, 8 percent for those with some college
and 12 percent for college graduates. The comparable figures for 2015 were 54
percent for those with a high school diploma or less, 70 percent for those with
some college and 76 percent for those with college or graduate degrees.
An earlier PRC survey titled ‘Frequency of Social Media Use’
(http://dtn.fm/gi6EP) found that 80 percent of internet users have a social
media account and that ‘more than half of internet users (52%) use two or more
of the social media sites measured (Facebook, Twitter, Instagram, Pinterest,
and LinkedIn).’
The ‘mix’ of social media use is interesting. If Facebook
can be used as ‘marker’ because of its widespread acceptance, it appears that
about one-third of Facebook users will use another of the most popular sites:
Twitter 29%, Instagram 34%, Pinterest 34%, and LinkedIn 33%. Instagram users
were most likely to also have Facebook accounts (91%); LinkedIn users were the
least likely (86%). Four percent of internet users use five or more social
media sites. That number is likely to grow in the coming years as awareness of
the range of platforms and their merits (and demerits) grows.
Agora Holdings, Inc. (OTC: AGHI), parent company of Geegle
Media, is poised to capitalize on this burgeoning growth of social media
activity. Earlier this year, the company launched FRAME, an organization tool
for the management of social media and subscription-based accounts. FRAME is
designed to meet the needs of consumers who use multiple social media websites
and platforms on a daily basis by providing a dashboard from which they are all
accessible.
At its launch, CEO Dan Terziev had this to say:
“Imagine FRAME as a single door that leads to many rooms.
Each room represents a website that we log into several times each day. Rather
than signing in several times, logging once into FRAME is sufficient to bring
together all your social media accounts, making a far more organized and
engaging social media experience.”
Agora Holdings will offer free access to FRAME for
non-commercial users in a strategy that is expected to add users quickly. The
company is already incorporating functionality with the main social media
platforms.
For more information, visit www.agoraholdingsinc.com
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