It has often been said that if only the data possessed by
today’s companies could talk, the secrets of sustainable revenue growth would
be known. Through data analytics, the science of examining raw data with the
purpose of drawing conclusions about that information, industries worldwide are
able to make better business decisions and verify or disprove existing models
or theories. Data analytics is different from data mining in that its purpose
and focus is rooted in analysis. Data miners sort through enormous data sets
using software to identify undiscovered patterns and establish hidden
relationships. Data analytics focuses on the process of deriving a conclusion
based solely on what is already known.
As our world is increasingly connected at the hip to
technological conveniences, Alternet Systems, Inc. (OTCQB: ALYI) understands
the opportunity at hand. Much of the company’s energy has been centered on
investing in businesses that have innovative ways of managing information in the
digital commerce and payment solutions space. For the last six years, ALYI has
had its business eye on mobile finance services and mobile security. Two years
ago, Alternet Systems added the digital commerce space to its product portfolio
and now offers payment technology solutions designed to manage payment channels
and financial technology services aimed at providing digital currency payment
and banking solutions.
Data analytics is viewed as a tool designed to help
companies make better marketing decisions through the ability to profile their
customers to see where their interests lie. Companies are able to identify the
buying tendencies of similar consumers, as well as the likelihood that they
will purchase the same products again. The science of data analytics can also
be credited with delivering business indicators on how consumers view a
particular product and the best ways to increase efficiency. Companies view
this new-found information as a way to keep up with market trends.
With strategic investments in these high-growth markets,
Alternet is accelerating the future of money in the digital age. The company is
guided by a team of executives specializing in entrepreneurial mindsets rooted
in innovation, financial and executive management of multi-national
organizations and expansive networks of industry resources.
For more information, visit www.alternetsystems.com
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