Giggles N’ Hugs (OTCQB: GIGL) combines a fresh and healthy
menu, replete with great-tasting and refined dishes that appeal to discerning adults,
as well as kid-friendly selections that boast numerous organic features
(http://dtn.fm/v45Ge) (like being gluten-free and made from locally-grown
ingredients) that you simply won’t find in other so-called kid-friendly
restaurants – with a highly themed and stylistic Gymboree-like play area that
dominates the floor space. It’s a model that has seen the company rocket to
stardom among the stars, with numerous A-list celebs bringing their children to
one of the company’s three locations in upscale malls throughout LA, either for
lunch, or for a birthday bash. And the company has just been doubling-down on
its core competencies since making a name for itself in LA, generating big
initiatives to grow through the expansion of company-owned and/or franchised
locations in other malls throughout the U.S., in precisely the same fashion as
they expanded from the company’s initial Westfield Century City location, to
the Westfield Topanga Mall and Glendale Galleria.
Voted the number one family restaurant by Citysearch and
Yelp, as well as the number one birthday party place by beloved children’s
network Nickelodeon!, Giggles N’ Hugs does what it says on the tin, fostering a
dining and play environment that (for perhaps the first time in the history of
the industry), really goes that extra mile to cater to children. And GIGL has
ingeniously been executing this next-gen kid-friendly model off the back of
catering to the increasingly selective tastes and discerning attitudes of
parents who want to make sure their kids eat healthy. Parents who also
understand that in order to get the kids to really eat healthy, those healthy
choices must generally be embedded in otherwise attractive/delicious menu items
that finicky children can’t say no to.
The shared vision of GIGL founder and CEO Joey Parsi and his
wife, to really make a place where kids can be at home and thus give the
parents a chance to also relax, has been brilliantly realized and subsequently
stamped with the mark of excellence by household names such as actress Drew
Barrymore, English singer and songwriter Adele, and homegrown musical celebs
like Beyonce and Jay-Z. These restaurants are a marvel to behold and equally
accommodate everyday mom and dads who want to have a drink and watch the game
on a jumbo flat screen while their rambunctious kids, who want to laugh and
play, climb around, and actually be children, can do so without earning
reprimands to sit still. The amount of stress relief for parents contained in
the basic equation is incalculable and GIGL has really created something of an
institution for busy parents, and choosy parents who want to have a birthday
blowout for their special little ones, while also having access to a truly
healthy menu that is also scrumptious to kids.
Needless to say, there is an entire nationwide footprint of
over 1,000 malls (and a broader 47,000 shopping centers) that could stand to
benefit from the presence of a Giggles N’ Hugs, because it isn’t just a dining
choice or superb birthday party location, it’s like a nursing home for under
10’s, where moms can drop the kids off and let them play safely in the
expansive 2,000-square-foot-plus play area while they get the shopping done or
just unwind in the relaxed mall setting.
Mall owners and site leaseholders love the Giggles N’ Hugs
model, because it frees up a key demographic to more actively patronize the
locale’s other establishments. This is an advantage which opens up sought-after
square footage across the country in upscale malls quite readily, giving GIGL
exclusive access to sweetheart development deals and lease conditions at some
of the choicest locations, where the company’s model has the best chance to
thrive sales-wise. The company is pushing hard coming off a banner 2015, which
saw extensive operational streamlining that has led to significantly improved
margins and increased YOY sales performance. Net cash used in operating
activities was slashed last year, almost in half from 2014 levels, on the back
of strong sales, and the company is currently exploring ways to further
leverage the bedrock value of its existing services, while also seeking to add
on new, parallel services.
GIGL is confident that the company not only has some of the
best overall dining experiences available anywhere today for parents and their
young children, but a similarly trend-setting and growing portfolio of food
products and designs underlying those experiences as well – products and
designs which can be used to secure a leadership brand position in the sector.
Toward this end, GIGL is continuing to innovate and is currently mapping out
vectors such as curb-side take-out, increased availability of beer/wine
selections, branded baby food, branded merchandising, and gift certificates,
all intended to augment already strong day-to-day commercial operations
(increasingly fueled by themed parties that carry exceptional profitability
margins). The company has even been looking at partnering with a baby products
supplier, whereby GIGL could generate commissions on sales of the various
furniture, fixtures, toys and other equipment available in the play area, about
the acquisition of which parents are constantly inquiring.
Learn more by visiting www.gigglesnhugs.com
About QualityStocks
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment