Before the opening bell, Laguna Blends, Inc. (OTC: LAGBF)
announced its entry into an agreement with clinical nutritionist Robert
Lamberton to provide research and development services for the creation of a
new brain health and memory coffee product. Under the terms of the R&D
agreement, Lamberton will cover all costs and expenses related to the
development of the new beverage in exchange for a royalty of three percent on
net worldwide sales of the product for eight years. Following this initial
period, the royalty will be reduced to two percent of net sales, to be paid in
perpetuity. Laguna will own the intellectual property and global marketing
rights for the product.
Robert Lamberton is the owner of Robert Lamberton
Consulting, a consulting service that helps companies develop and market
nutritional products. The firm also markets its own brands of nutritional
products to healthcare practitioners and the sports nutrition market.
In recent weeks, Laguna has made tremendous progress toward
establishing the framework to grow its independent affiliate network. Earlier
this month, the company announced that it has already attracted more than 700
affiliates from across the United States and Canada, greatly exceeding its own
growth projections. Laguna built on this progress with the introduction of its
second commercial product, Pro369. In line with the company’s commitment to
offering unique, functional beverage products that harness the power of hemp,
Pro369 is a single serving, ‘on-the-go’ hemp protein that can be mixed into
nearly any beverage for an added boost of ginseng and omegas 3, 6 and 9.
While Laguna’s products target expansive global markets –
the global sports nutrition market alone is expected to reach $33.6 billion in
revenues by 2020, according to Allied Market Research – Pro369 and Caffe, the
company’s first product offering, are just part of Laguna’s innovative approach
to growth. Leveraging exciting virtual technology, Laguna is able to communicate
with its affiliate network through its proprietary Laguna World platform. With
this tool, the company is able to receive valuable feedback and technical data
while simultaneously offering a collection of training, recruiting and sales
tools in an immersive virtual community.
For more information, visit www.lagunablends.com
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