With the world growing more and more dependent on
technological conveniences, Alternet Systems, Inc. (OTCQB: ALYI) seized the
opportunity to focus on investing in companies that have innovative ways of
managing digital commerce, information, and payment solutions. Since 2010, the
company has placed value on mobile finance services and mobile security. In 2014,
Alternet Systems added the digital commerce space to its vertical portfolio.
Now, the company offers payment technology solutions that manage a variety of
payment channels along with financial technology services that provide digital
currency payment and banking solutions. Alternet Systems also offers important
data analytics solutions that help companies better understand their markets.
Data analytics is the process of viewing raw data then
developing conclusions that can help companies make better marketing decisions.
Analytics allow companies to profile their customers to see where their
interests lie. Companies can see what products similar consumers have already
purchased, along with the likelihood that they’ll purchase those products
again. Analytics also give businesses indicators on how consumers view their
products and ways to increase efficiency. Companies who use data analysis can
keep pace with market trends and, therefore, take immediate action if customers
or suppliers are defaulting. About 67% of companies say they see an
advantageous opportunity in using data analytics solutions for their
businesses. These tools in the right hands can become an important asset to any
company.
Alternet Systems offers organizations data analytics and
automated market research operations to better understand their markets.
Companies can view and assess data across a variety of sources, which then
enables them to create marketing decision matrices. Alternet Systems gives
these businesses a unique view of their audiences and micro-segments which are
automatically quantified with generated recommendations.
Organizations need the right tools, processes, and people
who can successfully work within a comprehensible data analytical framework to
achieve desired results. Alternet Systems offers this framework, which
showcases patterns emerging across various industries so businesses can fully
understand how to market their operations. With 46% of companies admitting they
have made bad decisions from poor or outdated data, these tools are becoming
more and more necessary.
Alternet Systems stands to gain from the ever-increasing
collective recognition of the importance of using data analytics for successful
marketing endeavors. Not only that, but the company will also maintain its
interest in investments with innovative solutions in the digital commerce
space.
For more information, visit www.alternetsystems.com
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