Grey Cloak Tech’s (GRCK) Role in Click Fraud Upheaval

Digital advertisers will shell out $8.2 billion each year as they wrangle online fraud, according to the Interactive Advertising Bureau (IAB). As digital marketing continues to grow at unprecedented rates, so too does “click fraud.” With carefully plotted ad budgets on the line, averting costly online security threats is a requirement for any pay-per-click ad campaign. Enter Grey Cloak Tech, Inc. (OTC: GRCK), a Las Vegas-based company with a powerful suite of advanced filters to detect hundreds of variations of digital advertising fraud.

When Grey Cloak lays its artillery on the table, it presents powerful, advanced software called Fraudlytic. Fraudlytic identifies fraud patterns at the earliest onset, helping to curtail fraud and its financial repercussions. Full understanding of the value of this technology requires a look at the background of pay-per-click ad campaigns, which hit the advertising scene in 1996.

By 1997, more than 400 major brands were paying between $0.005 and $0.25 per click. In the next 15 years, the industry exploded and earned its badge as the most effective targeted advertising medium in history, but opportunity of this magnitude often attracts adversary.

In 2000, the first malicious programs were detected. The primary method perpetrators used for delivering the attacks were bots (web software robots) designed to carry out cookie stuffing, click fraud, impression fraud, URL masking, IP spoofing and other mechanisms that lowered conversion rates and a company’s return on investment.

Without an adequate method of defense, the malicious activity went unchallenged. That is, until technicians – including founders of Grey Cloak Tech – developed game-changing counter technology that could effectively detect and eliminate click fraud.

After years of testing and responding to customer feedback, Grey Cloak Tech unveiled Fraudlytic as a secure cloud-based platform that stops click fraud and permanently blocks the offenders while allowing legitimate consumers to view the advertisement and make a purchase.

With deep roots in the digital marketing industry, Grey Cloak Tech’s founders have long been on the front lines of anti-click fraud efforts, and, as the only publicly-traded digital advertising fraud-protection company in the United States, Grey Cloak Tech’s management team is demonstrating its ability to take an industry-leading position in more than one way.

For more information, visit www.greycloaktech.com

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