Little did Dorsa and Joey Parsi know, but their idea of
creating a kid-friendly restaurant that even parents could enjoy would become a
successful business venture right from the beginning. Seeing a need for a
restaurant that could deliver both physical fun and nutritious food for the
whole family, the Parsi’s opened their own in February 2008 in Brentwood,
California. Not long after, Giggles N’ Hugs, Inc. (OTCQB: GIGL) saw quick
success followed by an offer from Westfield Corp. (OTC: WEFIF), a major mall developer,
for its own place in Westfield Century City Mall. Westfield offered to pay 60%
of construction costs, which led to the restaurant’s completion in 2010. Since
then, Giggles N’ Hugs has expanded to three successful locations in California
malls and is looking to grow throughout the nation. Catering to such a niche
demographic might seem like an unfruitful idea, but a company that focuses its
efforts on a specific, yet significant market can be more successful than
larger companies.
One of the first advantages Giggles N’ Hugs has that adds to
its success comes from knowing its customers. The company knows what the
customer wants and needs to build a strong relationship. The Parsi’s themselves
understand the restaurant woes that come from taking a young child out and seek
to eliminate the frustration and instead add fun. Giggles N’ Hugs also has a
marketing advantage over larger companies, because it knows where and how to
advertise to its niche market. Just by knowing its customers on a more intimate
level and offering something new, Giggles N’ Hugs gains an edge over its
competitors.
Similarly, Giggles N’ Hugs, along with its staff, delivers
top-notch customer service to families who will keep coming back. Because the
restaurant’s niche market is smaller, every customer counts. By creating a
friendly atmosphere with an attentive staff, Giggles N’ Hugs pulls ahead of the
rest. Putting parents and their children first establishes a memorable
experience which, in turn, markets the brand organically through word of mouth.
Plus, Giggles N’ Hugs has the ability to make changes quickly based on client
feedback since decision-making isn’t hindered by a large hierarchy.
Dorsa and Joey Parsi can relate to their customers through
their own experiences. Giggles N’ Hugs caters to families who want a truly fun,
family-friendly restaurant that also provides nutritious foods. Giggles N’ Hugs
will continue to expand its one-of-a-kind restaurant concept, which never
forces parents to sacrifice on quality food in exchange for a space to play.
Learn more by visiting www.gigglesnhugs.com
About QualityStocks
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment